Sales & Marketing Investment Analyst

4 weeks ago

Cork, Cork, Ireland Cecotec Full time

Cecotec is a young, tech-savvy family business based in Valencia, recognised as a Spanish leader in the development, manufacture and distribution of household appliances and other electronic products for the home. Since its creation, it has maintained a clear mission: to democratise technology to improve people's lives, creating a wide range of products capable of meeting all our customers' needs through innovative solutions that elevate their experience to the highest level.

With a portfolio of over 3,500 products — from small and large appliances to electric mobility, personal care, fitness, pet products, tools, rest and relaxation... and more to come — Cecotec has positioned itself as a leader in both online sales and large retail outlets, with a value proposition for channels and users that goes beyond the product itself and a strong belief in fair trade. It has experienced unstoppable and sustained growth and has managed to export its successful model around the world. It currently operates in more than 50 countries and has a team of more than 900 professionals committed to transforming everyday life through technology.

Its success is based on its firm commitment to continuous innovation and a corporate culture focused on camaraderie, respect and collaboration.

Cecotec is undergoing rapid international expansion and seeks to continue revolutionising the sector with professionals who share its disruptive spirit. If you are motivated by being part of a dynamic environment with a forward-looking vision and a friendly culture, Cecotec is the place for you

RESPONSABILITIES

  • Development and review of strategic plans aimed at increasing sales to the end consumer across all channels (online and offline).
  • Definition and implementation of promotions, discounts, brand activations, and marketing actions focused on boosting sell-out.
  • Evaluation of sales performance, consumer behavior, and product performance through the company's different channels.
  • Identification of optimization opportunities and consumption trends to guide commercial decisions.
  • Weekly monitoring of prices and activation of pricing strategies aligned with brand campaigns.
  • Profitability analysis of the portfolio by channel, including margins, extra margin, and liquidation policies.
  • Review and validation of commercial proposals.
  • Updating and management of price rates: listings by channel, country/market, both at retail price level and net sales price (acquisition price).
  • Cross-functional alignment of the sell-out strategy across all sales channels.
  • Continuous evaluation of product turnover and the effectiveness of implemented pricing strategies.
  • Administration of the budget allocated to promotional actions and sell-out support in collaboration with the Marketing team.
  • Monitoring and analysis of the marketing budget performance by subfamily and product.
  • Follow-up, analysis, and management of joint business plans with sector partners.

KNOWLEDGE AND SKILLS:

  • Degree in Economics, Business Management or similar.
  • Use of data management tools: Excel, Power BI, etc.
  • Advanced analytical and mathematical skills.
  • Knowledge of pricing strategies and commercial implementation.
  • Experience in commercial teams.
  • Financial concepts: P&L, KPIs, MKT investment budgets, etc.
  • Native or very advanced level of English essential
  • Fluent Spanish desirable
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