Content Strategy

3 weeks ago

Dublin, Dublin City, Ireland Irish Mortgage Corporation Full time
Content Strategy & Demand Generation ManagerContent Strategy & Demand Generation Manager

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IMC is looking for a Content Strategy and Demand Generation Manager. In this role, you will support both MoneyCoach and Irish Mortgage Corporation — two respected names in financial advice and mortgage broking.

This is a hands-on, senior marketing role. You will work closely with our leadership team to build campaigns, create high-quality content, and grow our online presence.

You do not need to be a designer or a coder – but you do need to understand what makes people click, and how to turn interest into action.

What is involved?

IMC is looking for a Content Strategy and Demand Generation Manager. In this role, you will support both MoneyCoach and Irish Mortgage Corporation — two respected names in financial advice and mortgage broking.

This is a hands-on, senior marketing role. You will work closely with our leadership team to build campaigns, create high-quality content, and grow our online presence.

You do not need to be a designer or a coder – but you do need to understand what makes people click, and how to turn interest into action.

What is involved?

This role will shape how we attract and engage new customers. It covers two linked brands:

  • Irish Mortgage Corporation helps people buy homes, switch mortgages, or review protection cover.
  • MoneyCoach supports professionals and business owners with pensions, savings, life cover, tax and succession advice.

On any given week, you might:

  • Plan and launch multi-channel campaigns
  • Write and schedule content for email, search and social
  • Build and manage flows in HubSpot
  • Review performance and suggest improvements
  • Update key website pages using WordPress
  • Create reports that link marketing work to sales results
  • Work with the sales team to identify what content they need
  • Test and optimise emails, pages and calls to action
Who we are looking for

This role suits someone who knows how to mix strategy with delivery. You should be confident using data, writing copy, and working across teams.

We are looking for someone with:

  • A degree in marketing, communications or a related subject
  • At least 5 years of experience in a digital marketing role
  • Hands-on experience using HubSpot (ideally certified)
  • A strong grasp of GDPR and how to manage data safely
  • Proven results from past email, search or social campaigns
  • Working knowledge of WordPress, plus some HTML and CSS
  • Clear writing skills and a sharp eye for detail
  • A proactive mindset – someone who gets things done
Why join us?

Both brands are independent, Irish-owned, and growing. We have helped thousands of people make better financial decisions over the last 30 years.

This role gives you the chance to make a real impact. You will help shape how we speak to customers and how we grow. You will also work closely with senior decision-makers, so your ideas will be heard – and acted on.

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales

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