Group Marketing Executive

2 weeks ago

Limerick, Ireland ESS LTD Full time

ESS Group, an Irish company who are leaders in the fields of Asset Management, Maintenance Reliability and Critical Airflow Environments. The ESS Group includes three companies - ESS Ltd., Eirdata Environmental Services Ltd., and Critical Airflow Europe.ESS Ltd. are Leaders in Asset Management & Maintenance Reliability through People. Eirdata Environmental Services Ltd. are Leaders in Cleanroom Validation, Commissioning & Compliance, HVAC Systems, Indoor Air Quality and Building Wellness. Critical Airflow Europe are Leaders in laboratory control and critical airflow applications.

Role Overview
We are looking for an energetic and creative Group Marketing Executive who will play a key role in creating and executing the Group Marketing Strategy and growing the Group Brands.
You will demonstrate strong written and verbal communication skills with the ability to engage with all departments within the organisation. A flexible, hands-on approach is essential, and you will be agile, and solutions focused in your thinking.
Reporting directly to the Head of Marketing, the right person will be responsible for collaboration cross-functionally driving initiatives and contributing to the company’s overall growth objectives.

Main Duties & Responsibilities

Digital Marketing
  • Assist with the development of digital marketing strategy and solutions for enhancing the online engagement and ROI
  • Initiate, plan, and implement effective marketing campaigns online, aligned with our business goals
  • Maintaining, updating and monitoring the Group websites
  • Developing social presence and advocating brands effectively
  • Contribute to the creation of digital content (e.g. website, Facebook, Instagram, Twitter, LinkedIn, Youtube, Mailshots)
  • Developing and implementing paid social media campaigns end to end
  • Create visual content for our social media channels and marketing emails
  • Planning and sending email campaigns
  • Website and blog content development with specialised articles
  • Defining and implementing the SEO strategy that significantly grow organic searches
  • Creates analytics reports to share the progress on all campaigns (monitor and report on website traffic, online ads, social media activity/campaigns)

Event and Project Management
  • Trade shows, Events
  • Provide cross-functional support across the Group for all Marketing activities.
  • Database Management (CRM)
  • Support new market development across the Group

Brand Management
  • Branding; Fleet, Merchandise, Documentation,
  • Design templates for quotes/proposals, contracts, brochures, documentation etc.
  • Group ambassador for products/services
  • Coordination of merchandising, promotional material, client gifts, etc.
Other duties which may be assigned by the company over time relating to the marketing division, business development or new product initiatives / launches.

Education & Experience
  • Bachelor’s degree in marketing, business, or related program
  • A Digital Marketing qualification is preferred
  • Minimum of 3 years’ experience Marketing
  • Experience in Event Management preferred
  • Full understanding of all social media platforms and best practices from a brand perspective
  • Experience in content creation for digital and traditional marketing channels.

Skills
  • Energic, creative, and proactive team player.
  • Proven ability to manage multiple tasks/projects simultaneously and meet deadlines.
  • Good creative thinking, and ability to translate insights into ideas.
  • Excellent communication skills.
  • Self-starter who works well both independently and as part of a team.
  • Must be proficient in Word, Excel, PowerPoint and Outlook.
  • Experience in Canva, Adobe Suite, Meta, would be an advantage.
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