(Apply in 3 Minutes) Growth Marketing Manager
5 days ago
What’s the Opportunity
We're seeking a Growth Marketing Manager to acquire and convert more car and home buyers for DoneDeal.ie and Daft.ie, across digital marketing channels from paid channels like Search Engine Marketing to our owned channels like emails and notifications, and more in between.
This is a hands-on, exciting role to make a significant contribution by planning which channels to use and how, implement the plan and then continually analyse and optimise performance. The role reports to the Head of Data and Analytics and will collaborate closely with Marketing in particular. Your success will have a real impact on further growing and capturing demand for cars sold by dealerships on DoneDeal.ie, and homes sold by estate agents on Daft.ie.
What will I be doing
- Strategy development: Taking a broad view of our car and home buyer acquisition and conversion to understand our funnel and the user lifecycle.
- Implementing your strategy to drive user acquisition, lead conversion, retention, and engagement.
- Data Analysis: Analysing performance using Google Analytics to identify what’s going well and what could be improved, identify trends and adjust strategies accordingly.
- Creating Google Analytics events using Google Tag Manager to track conversions and collect the data we need.
- Campaign Management: Plan, implement, and optimize our digital marketing campaigns, including taking over responsibility for some existing activity, particularly Google paid search, and evaluating channels we don’t use.
- Budget management and ongoing testing to improve performance.
- Market Research: Stay up-to-date with industry trends, market conditions, and competitor activities to identify growth opportunities.
What skills and experience do I need
- 4+ years proven experience managing growth / digital / performance marketing channels.
- Strategic perspective and ability to work autonomously; making decisions focused on results.
- Curious and data-driven. You question things like what kinds of buyers we acquire, what their value will be, etc. You use data to help answer these questions, so that we are profitably improving our use of paid channels.
- Experience of Google Analytics, Google Tag Manager and Looker Studio (or similar tools).
- Excellent communication to clearly summarise your results, insights and recommendations and collaborate effectively with colleagues.
- Track record of managing spend in line with budgets and revenue targets.
What’s it like to work here
You will have the opportunity to work with one of Ireland's fastest growing Internet companies. You will get the chance to create a significant contribution to our strategic direction. Projects are exciting, and employees are given wide scope for creativity and innovation.
Benefits - what you can expect
- Our goal is to maintain a culture where people look forward to work – whether in our centrally located office in Dublin or working from home, which is optional for all employees.
- We do that by making Distilled a place you'll be listened to and trusted to do your job. Where you can have fun, learn and feel appreciated. And where you get focused career development, growth and progression opportunities.
- We understand that the tools you have to do your job can make a difference too. So while MacBooks are our standard, we’re happy to get you the equipment you need to do your job.
- We want you to feel confident that this is the right place for you, your career, your wellbeing and your future.
- Above all, your health and wellbeing are at the forefront of how we build the business. That means looking after you while you're here and later in life. So you'll receive life insurance, fully-paid healthcare and a 5% contribution towards your pension.
More about Distilled
We exist to make buying and selling in Ireland simple. We put our people first, creating an inclusive environment where we can develop products that put our users first. We value people’s work and time, creating a community where they have an opportunity to make an impact and grow.
Our challenge is to enhance our market-leading products using insights and empathy to present our users with the perfect match. We are Distilled and we bring people together.
Our Values
We have five core values: We have a growth mindset. We like to simplify things and make things happen. We collaborate across teams, business units and brands. We're passionate about what we do.
These values give us a framework for leadership and daily decision making. They embody how we behave and present ourselves — as individuals and as a business — both internally and externally for our colleagues, our users and our customers.
We are a diverse bunch of people here in Distilled, and we want to continue to attract and retain a diverse range of people into our Company. We do not discriminate based on gender, marital status, family status, sexual orientation, religion, age, disability, race and membership of the Traveller community.
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