Brand Development

Do you enjoy taking responsibility and like working in a small team?

Do you have an interest in Irish Food, Drink and Horticulture?

Are you looking to make a difference in what you do and have the relevant experience?

Then you've come to the right place

Brand Development & Innovation Executive

Dublin

Reports To: Brand Development & Innovation Specialist

Grade: 5

The salary scale for this role is €51,862 - €71,155

New Entrants to the Public Sector commence on the first point of the Scale

Purpose

Bord Bia has a vision that customers around the globe recognise that Irish food and drink is world-class; that it is high quality, distinctive, and made by a diverse range of creative producers from a unique and fortuitous island location.

Our purpose is to bring Ireland's outstanding food, drink and horticulture to the world, thus enabling growth and sustainability of producers.

In this role, you will provide brand development & innovation services to Bord Bia's client companies..

What you'll do

1. Support Brand Development and Innovation Specialists to plan and deliver large to medium sized bespoke brand development projects for clients, through organising and assisting with the facilitation of brand development and innovation workshops, reviewing and synthesising secondary research, drafting of initial insight-led creative briefs, and working with design agencies to deliver client branding, identity, packaging and innovation projects.

2. Work with Brand Development & Innovation Specialists to plan and deliver large to medium sized brand marketing projects for clients, by coordinating and when required facilitating website and marketing activation briefing workshops, drafting insight-led creative briefs in response to business challenges and working with digital and/or communications agencies to deliver client brand activation projects.

3. Project Manager the delivery of the Bord Bia Brand Health Check, a syndicated research programme led by Bord Bia that provides participating brands, tailored insights to help them evaluate brand strength, identify growth opportunities and inform strategic planning.

4. In collaboration with manager, or other team members manage and deliver tightly scoped bespoke brand development, brand marketing or Superbrands projects for clients as per process developed above.

5. Liaise with the wider team of Client Insight Specialists, Ireland and International, and work on bespoke and standardised primary research projects, with 3rd party agencies.

6. Maintain and manage relationships with a broad range of 3rd party agencies, service providers and organisations including brand strategy, design, research, marketing and digital agencies.

7. Represent Bord Bia at client-focused events and activities.

8. Support the Brand Development, Innovation and Client Insight team with administrative and budgetary tasks in accordance with One Bord Bia procedures.

About You

Essential Knowledge, Skills & Capabilities

Knowledge:

- 3+ years' experience operating in a Brand Marketing and/or Insight or other relevant discipline role (agency or client side).

- Strategic brand management, innovation and brand activation

- Insight-led thinking and market research

- Agency and client management experience.

Skills & Capabilities:

- Digital first mindset

- Comfortable with a fast paced, agile culture focused on continuous improvement

- Project planning and management skills

- Presentation and communication skills

- Analytical capability

- Creative thinking

Desirable Knowledge, Skills & Capabilities

Knowledge:

- Qualitative and Quantitative Research methodologies

- Data analysis and presentation

- Innovation best practice

- Design Thinking principles

- Food & Drink Industry experience

Skills & Capabilities:

- Digital marketing capabilities

- Website & e-commerce development experience

- B2B marketing capabilities

- Workshop facilitation skills

- Influencing skills

Closing Date/Time: Monday, 15 September 2025 @ 9:00am (GMT/UTC +1)

Learn more about working at Bord Bia. Click here

Bord Bía is an Equal Opportunities Employer: We want to see a society where everyone is equal. We know our foundation must be an equitable workplace that recognises the dignity and worth of everyone, and gives all our employees the freedom and opportunity to fulfill their potential: we want for you to be able to bring your whole self to work, so you can be the best you can be and live your purpose whilst developing your career with us.Our talented and diverse workforce also reflects the diversity of our clients, customers and markets by utilising their range of skills, knowledge and experience.Harnessing the wide range of perspectives this diversity brings, promotes innovation and helps make us more creative and competitive.

Bord Bia is committed to ensuring that all recruitment candidates have complete and equitable access as can reasonably be provided. If you require any support or accommodation as part of the recruitment process, please contact us directly at humanresources@bordbia.ie

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