▷ Immediate Start Head of Product Marketing

About Phorest

Phorest powers 11,000 hair and beauty salons using our software across the globe. Our aim is to capture 25% of the market globally – that’s one million salons and a billion-dollar company.

We are growing and would like to add a new member to our team. You will join a group of highly motivated individuals, to help us grow Phorest faster.

The Opportunity

At Phorest, the Head of Product Marketing plays a pivotal role in how we position ourselves and our product for success across global markets. While we already have a Product Marketing function in place, this is our first leadership role at this level – an opportunity to take an existing team and elevate it into a truly world-class discipline.

You will bring clarity, structure, and direction to a function that is ready for our next phase of growth. By setting the vision and standards for excellence, you’ll ensure Product Marketing becomes a key driver of Phorest’s success – partnering with Product, Marketing, and Sales to ensure our story resonates deeply with salon owners everywhere.

You and your team will be responsible for overall positioning and messaging for our core product as well as new features and improvements. You’ll build a culture of constant customer connection, ensuring insights from the salon floor directly inform how we tell our story. Using customers’ own words, you’ll articulate the value of our work – clearly explaining the problems we solve, why they matter, and how we stand apart from the competition.

Most importantly, you are a people-first leader who achieves all this by coaching, enabling, and inspiring talented Product Marketers – locally in our regional markets and centrally at HQ. You thrive on marrying customer problems with new solutions, and on creating messaging that excites and empowers our customers, our teams, and the industry at large.

If you love hearing customer problems first-hand and translating them into powerful positioning and stories that drive growth, this role is for you.

What You'll Do

1. People & Culture Leadership

- Define what great Product Marketing looks like at Phorest, setting clear standards and best practices.

- Lead, coach, and grow a global team with clear frameworks for development, progression, and feedback.

- Foster an inclusive, collaborative, high-trust culture that inspires performance and innovation.

2. Positioning & Messaging

- Own the positioning and messaging for our core product and new features, always grounded in customer language.

- Embed customer value into the product development process, ensuring messaging resonates globally and locally.

- Collaborate across teams to amplify thought leadership and showcase Phorest’s role in shaping the industry.

3. Customer Evangelism

- Promote a culture of customer centricity, ensuring the customer’s voice drives all positioning and storytelling.

- Keep the team close to customers through regular discovery and direct engagement.

- Build a library of case studies and success stories that bring customer outcomes to life.

4. Regional GTM Enablement

- Align global product marketing strategies with regional goals, empowering local teams to deliver impact.

- Partner with Sales, Marketing, and Revenue Ops to provide insights, tools, and content that fuel campaigns.

- Collaborate closely with Product Operations on the co-ordination of product feature roll outs to ensure effective go-to-marketing planning and adoption.

- Share learnings and playbooks across regions to scale what works and strengthen overall performance.

Who You Are

- 10+ years of experience in Product Marketing, with at least 5 years leading a Product Marketing function or team at scale.

- Proven ability to build, structure, and elevate Product Marketing teams – coaching individuals while driving clarity, consistency, and high performance.

- Strong strategic positioning and storytelling skills, with a track record of influencing product and go-to-market success.

- Excellent collaborator and communicator, able to partner across Product, Marketing, and Commercial teams in a global, distributed environment.

- Customer-obsessed, comfortable engaging directly with clients through calls, visits, and discovery.

- Highly organized and adaptable, thriving in a fast-paced, agile environment.

- A good understanding of the hair and beauty industry and competitive landscape is a significant plus.

Benefits

Your wellbeing is important to us - we provide private healthcare, 2 Wellness Days, an employee assistance program and a free online GP service.

As part of our Financial Wellbeing, we provide competitive Compensation, an Employee Share Purchase Scheme, Pension, Life Assurance, and Income Protection.

We help you travel by providing a bike to work scheme as well as tax saver transport tickets.

️We supportthe women who work in Phorest by offering 2 weeks leave for Fertility Treatment, Pregnancy Loss and Menopause.

We care for your family and provide Enhanced Maternity and Paternity Benefits.

We grow our own timber We provide a great learning environment and extensive development opportunities. We run development programsand provide access tomany online resources including LinkedIn learning.

Moving house? Phorest employees get 3 moving days.

Phorest is an equal opportunity employer.For this position, flexi-time and working from home is possible. We are also open to remote work. Get in touch to ask for more information or to chat about your future with Phorest

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.

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