Launch and Moments Marketing Programs Lead

Overview

Launch and Moments Marketing Programs Lead

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you'll do:

We are seeking a talented, highly organised and results-driven senior Launch and Marketing Programs Lead to join our team in shaping SAPs marketing future. You will play a critical role in developing integrated launch journey strategies, digital marketing playbooks, experience design and marketing programs that drive customer engagement and revenue growth across our hero launch roadmap. This role requires strong collaboration with cross-functional teams. The ideal candidate should possess a data-driven mindset and a passion for marketing innovation and be skilled in stakeholder management. This person will support project management and integrated marketing strategies that drive customer engagement, lead generation, and revenue growth anchored in our business objectives and marketing strategy. If you're excited to contribute your expertise in driving exceptional customer experiences, we want to hear from you

Key Responsibilities

- Collaborate with global marketing teams to lead and own the planning and development of integrated omni channel launch marketing campaigns, prioritizing data-driven strategies, and customer-centric experiences.
- Support project management and risk mitigation efforts, ensuring timely delivery of milestones and deliverables within budget.
- You will own and manage our launch moments roadmap and the development of our launch experiences, drawing on product truth and value proposition to develop audience first campaigns.
- Ensure launches are designed for customer engagement, with clear post-launch nurture and adoption pathways.
- Drive alignment across product, marketing, sales, and executive stakeholders, ensuring competing priorities are balanced and launches ladder up to business objectives.
- Executive communications essential: strong stakeholder management at senior level ensuring dots are connected and communication is clear and actionable.
- Contribute to the development of our scalable launch GTM playbooks, capturing best practices and driving continuous process improvement.
- Monitor program performance and identify opportunities for optimization, providing regular status updates to stakeholders, data insights a foundation.
- Support the creation, management, and standardization of marketing launch dashboards and measurement processes.
- Facilitate content template development, audience segmentation, messaging alignment, and milestone management.
- Manage day-to-day operations, team communications, and knowledge-sharing systems.
- Develop a strong understanding of automation and journey orchestration to inform marketing strategies.
- Champion SAP brand values, principles, expression, and guidelines across the company, and partner with cross-functional teams to drive adoption and integration of strategic programs into all touchpoints and experiences.

What you bring

- A change agent, motivated by simplification and improving ways of work. The Launch Moments Marketing team is on a quest to make the digital customer launch experience at SAP better.
- Willingness to roll up your sleeve to get the work done. You are comfortable with ambiguity, detail oriented and highly adaptable. The Integrated Marketing team has a hands-on culture, and this job is a hands-on role.
- Strong project management skills and experience supporting cross functional teams. This role will rely on other teams within Corporate Marketing and other areas within Marketing & Solutions to get things done. It will be your job to help others and collaborate to move forward.

Qualifications

- 8-10 years of marketing experience, specializing in digital - integrated marketing and/or project management experience. Events experience essential.
- Degree in business, marketing, or equivalent experience
- Strong organizational skills and a problem-solving mindset, excellent project management skills
- Collaborator with the ability to build and grow strong cross-functional partnerships with internal teams and external partners
- Experience using data to drive decision making – insights to action to clear outcomes

Nice to Have

- Experience in B2B marketing and working with marketing automation platforms
- Knowledge of CRM systems and data management.
- Experience in customer audience segmentation, contact management and customer journey
- SaaS experience

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 435587 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: Virtual - Europe#LI-Hybrid

Requisition ID: 435587

Posted Date: Sep 9, 2025

Work Area: Marketing

Employment Type: Regular Full Time

Expected Travel: 0 - 10%

Location:

Dublin 24, IE, D24WA02

Job Segment: ERP, Project Manager, Cloud, Compliance, Business Process, Technology, Legal, Management

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