Shopper Marketing Executive
5 days ago
Woodie's, the market leader DIY, Home and Garden Retailer in Ireland and official “Great Place to Work”, are looking for an enthusiastic & driven Shopper Marketing Executive to join our expanding Support Office Marketing team in Dublin 24. This role is an opportunity to join a dynamic marketing team and contribute to the success of a much-loved Irish brand. This is the perfect role for a confident self-starter who is interested in building a career in Marketing by working hard and gaining valuable on-the-job experience.
Accountability:
Supporting the Shopper Marketing Manager, this role is responsible for the adaptation of Woodie’s marketing campaigns so that they are communicated consistently and effectively in-store, creating the perfect plan for every store.
The successful candidate will be passionate about shopper marketing and customer experience and have a natural ability to put themselves in the customers' shoes to make sure all in-store communications are easy to understand, easy for the store teams to implement, and appealing.
Key Responsibilities:
- Development and implementation of in-store communications and POS materials.
- Respond to business needs with in-store print communications as needed.
- Participate in customer journey mapping & output planning.
- Be the advocate for the customer in all elements of in-store communications planning and delivery.
- Work with the Brand team to ensure the Woodie’s brand is communicated consistently in-store.
- With support of the Brand Team, develop and implement guidelines for supplier branding in-store.
- Support Shopper Marketing Manager with initiatives such as scoping in-store digital POS solutions and digital SEL options in store.
- Support Shopper Marketing Manager in developing retail media opportunities.
- Deliver in-store fixture designs that meet category objectives & are consistent with brand guidelines.
- Represent the stores when collaborating with Online and Insight teams to ensure all in-store communications are consistent across all platforms.
- Build strong collaborative relationships with commercial, operations, and in-store teams.
- Conduct store visits nationwide on a regular basis to support the refit teams with rolling refits and to keep in touch with the needs of all stores.
- Participate in agency management – Print, Design & Experiential.
- Support with budget management, PO creation, supplier quotations, and managing work to agreed budgets.
- Support Shopper Marketing Manager with any in-store activations and events.
Experience & Qualifications required:
- Minimum of 2-3 years’ experience working for a large retailer or FMCG brand in a similar role.
- Strong knowledge of and experience in all in-store POS formats – offer signs, in-store branding, FSDU, Fixture & End Dressing, and in-store navigation.
- Strong experience with store refits and managing supplier branding in-store.
- Knowledge and experience branding and signposting stores, both external signage and signposting on approach to store to highlight store presence.
- Experience working with large format print, with a good appreciation for scale.
- Experience delivering in-store creative for a national brand.
- Experience briefing creative to agencies with a focus on print materials.
- A bias for teamwork and action.
- Attention to detail and strong organisational skills are required.
- The ability to inspire and motivate agencies and internal stakeholders.
- Strong written and verbal skills.
- Brand management experience is an advantage.
Our benefits include:
- Company Pension for all colleagues.
- Colleague Discount – Up to 35% off in-store purchases.
- Maternity Leave: Up to 20 weeks paid maternity leave.
- Paternity Leave: Up to 2 weeks paid paternity leave.
- Fertility Leave: Up to 5 days paid per year.
- Cycle to work & Tax-Saver Schemes.
- Discounted health insurance.
- Bonus Scheme.
- Sick Pay Scheme.
- Parental leave.
- Flexible Annual Leave: Purchase up to 2 weeks additional leave per year.
- Paid Charity Leave: Make a positive impact with two paid days for charity work
- Service Days: Increased annual leave entitlements linked to service.
- Earlypay: Draw-down a portion of your earned wages early if needed
- Flexiwage: Choose how you budget & manage your pay frequency
- Savings Club.
- Educational Assistance.
- Wellness initiatives.
We are an equal opportunity employer and value diversity at Woodie's We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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