Shopper Marketing Manager

4 days ago


Dublin, Ireland Alternatives Full time

We are seeking a Shopper Marketing Manager with a strong retail background to lead in creating exceptional in-store customer journeys. This role is focused on enhancing the shopper experience, driving engagement, and delivering innovative solutions that align with retail goals and maximize customer satisfaction.

Key Responsibilities

Shopper-Centric Strategy

- Develop and implement shopper-focused strategies that prioritize exceptional in-store experiences and align with retail objectives.
- Leverage customer insights to design journeys that enhance the shopper experience at every touchpoint.
- Create campaigns and initiatives that drive footfall, increase basket size, and encourage repeat visits.

Customer Experience & In-Store Activation

- Lead in-store marketing efforts, including point-of-sale materials, signage, promotions, and displays, ensuring they engage and inspire shoppers.
- Collaborate with store teams to optimize the physical layout and flow, making it easier and more enjoyable for customers to shop.
- Work closely with store operations to ensure seamless execution of shopper initiatives.

Collaboration & Stakeholder Engagement

- Partner with category managers, buying teams, and store teams to deliver impactful shopper-focused campaigns.
- Collaborate with external agencies and suppliers to ensure quality and innovation in shopper marketing materials.
- Align with the digital and e-commerce teams to ensure an omnichannel approach to the shopper journey.

Insights & Analytics

- Use shopper data and feedback to identify trends, evaluate the effectiveness of initiatives, and drive continuous improvement.
- Conduct regular reviews of in-store performance, including campaign success, footfall patterns, and customer behaviour.
- Create actionable insights to inform decision-making and tailor future strategies.

Budget & Resource Management

- Manage budgets effectively, ensuring resources are allocated to maximize ROI on shopper-focused initiatives.
- Monitor and report on campaign performance against key metrics.

Skills and Experience Required

- Proven experience in shopper marketing or customer experience within the retail sector is essential.
- Deep understanding of in-store shopper behaviour, retail operations, and trends influencing customer decisions.
- Expertise in creating and implementing in-store marketing campaigns that improve the overall shopper experience.
- Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
- Analytical mindset, with experience in using data and insights to refine strategies and optimize results.
- Excellent interpersonal and communication skills to collaborate with cross-functional teams and external partners.
- A creative approach to problem-solving and designing impactful shopper experiences.

What's On Offer

- A chance to shape the in-store customer journey for a leading retail business.
- A collaborative and dynamic work environment focused on innovation and shopper engagement.
- Opportunities for career growth and professional development in the retail sector.
- A competitive salary and benefits package tailored to the role.

If you are passionate about improving the in-store shopper experience and thrive in a retail environment, we’d love to hear from you.

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