Brand Specialist Sponsorship
24 hours ago
Brand Specialist Sponsorship & Experiential, Dublin
Location/Office Policy: AIB Group, Central Park, Leopardstown, Dublin 18 / Hybrid working (please note there will be some evening and weekend events)
- Are you passionate about creating world-class customer experiences via events?
- Do you love bringing sponsorship to life for customers?
- Can you manage multiple deadlines, and still achieve the best, with a smile on your face?
What is the Role:
This role sits within the Marketing Engagement team in AIB Group Marketing, and is responsible for executing key brand and sport sponsorships for both AIB and EBS. You will be responsible for liaising with key rights holders, stakeholders, and our agency partners to develop and implement world-class experiences that connect and build trust with our customers. Always seeking to innovate and inspire, you will work as part of a matrix team, delivering against key strategic priorities that help build our brand.
Key current brand sponsorships and experiences range from owned to sponsored events, and span a broad range of priority areas within the AIB Group including Brand, Business, Homes, Sport, Community, and Sustainability.
Key Accountabilities:
- Ensure we maximize our sponsorship assets with clear activation plans and ambition to evolve them, putting in place robust objectives and SMART goals to enable tracking and controls rigorously against approved budgets.
- Support and at times own the development of live and virtual experiences across our portfolio.
- Embed our sustainability objectives throughout all our sponsorships.
- Build strong relationships with key rights holders and agency partners while working closely with key internal stakeholders.
- Remain ahead of key sponsorship developments and be brave at testing innovative ways of connecting with our customers through experiences.
- Drive a culture that truly embraces matrix working.
What You Will Bring:
- 3+ years experience working in a marketing or communications role.
- Passionate about sponsorship and activating great sponsorships and events, in real life and virtually.
- Track record of understanding how these can offer unique connection moments with customers.
- Strong ability to work cross-functionally within AIB and with agency partners.
- Creative, accountable, brave ambition to deliver the best customer experience possible at any occasion.
- Full clean driving license.
Why Work For AIB:
We are committed to offering our colleagues choice and flexibility in how we work and live, and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers, and business requirements.
Some of our benefits include:
- Variable Pay
- Employee Assistance Programme
- Family leave options
Please click here for further information about AIB’s PACT – Our Commitment to You.
Key Capabilities:
Please note that the capabilities will only be asked at the interview stage.
- Communications strategy
- Campaign Development
- Digital
- KPI management
- Strategic mindset
- Ensures accountability
- Drives commercial outcomes
If you are not sure about your suitability based on any aspects of the role advertised, we encourage you to please contact the Talent Acquisition team at (careers@aib.ie) for a conversation.
AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We are committed to providing reasonable accommodations for applicants and employees. Should you have a reasonable accommodation request please email the Talent Acquisition team at careers@aib.ie.
Disclaimer:
Unsolicited CVs sent to AIB by Recruitment Agencies will not be accepted for this position. AIB operates a direct sourcing model, and where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners.
Application Deadline: 29th January 2025
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