Business Insights Manager

Business Insights Manager (BIM)

Dublin, Ireland

Competitive salary & excellent company benefits

Business Area

Taking a forward-looking approach, we look at the world through a different lens. We go above and beyond to find solutions that impact patients – harnessing science with technology and connecting the entire healthcare ecosystem.

We live in a hybrid space – one foot in the scientific world, the other partnering with the business. This is a place for strong communicators, resilient and fast-paced, who bring new ideas to the table then make them a reality.

We are currently seeking a Business Insights Manager (BIM) to join our Innovation & Business Excellence (IBEX) team. This role is pivotal in driving data‑informed decisions across our commercial and medical functions, with a growing focus on complex therapy areas such as oncology, where market dynamics are rapidly evolving.

Main duties and responsibilities

The role of BIM involves being accountable for developing and communicating actionable analytics and insights that effectively shape brand strategies and tactics in specific therapy area(s). The second key aspect of the role is to improve our ways to measure and track performance and effectiveness of our salesforce and digital selling execution. The job holder acts as the business partner connecting Business Intelligence, Commercial Marketing & Sales, Medical and Finance.

Other responsibilities

Market Insights (60%)

- Integrate multiple data sources (e.g. internal sales data, sell‑out data, household‑panel data, market research studies, advanced analytical models, Rx tracking) to generate actionable insights.
- Identify emerging trends and opportunities in dynamic markets, including oncology, where treatment pathways, access models, and stakeholder influence are shifting.
- Blends analytical, marketing, sales, and/or TA expertise and brings a “consultative” approach to the business
- Support brand strategy development with robust forecasting models that reflect real‑world complexity and future market evolution.
- Measure marketing impact and conduct brand performance tracking
- Deliver compelling, insight‑driven storytelling to influence brand planning, investment decisions, and go‑to‑market strategies.
- Effectively communicate those integrated insights and proactively provides strategic thought partnership to BU heads, brand leads, and sales about HCPs, patients, and payers

Salesforce effectiveness (40%)

- Support analysis of field deployment and targeting to ensure the field sales organization maximize opportunities
- Support pre‑launch and commercial brand assessment through HCPs segmentation, opportunity sizing, targeting, and deep dive analyses
- Analyze business and team deployment on multiple quantitative and qualitative KPIs (sales‑driven) and provide conclusive reports and recommendations adapted to the different needs of internal customers (BU Heads and Senior Management)
- Partner with Sales and Business Leadership to support on strategy and execute on business goals
- Manage continuous improvement of targeting, segmentation, sizing exercise, customers categorization (Go‑To‑Market) models, incentive planning and measurement across Business Units and brands

Essential for the role

- Degree in Business, Science, or related field.
- 5+ years of experience in pharmaceuticals or FMCG.
- Proven expertise in market research, forecasting, and sales force effectiveness.
- Strong analytical and storytelling skills.
- Advanced Excel and data visualization capabilities.
- Excellent communication, collaboration, and project management skills.
- Experience with CRM and commercial analytics platforms.

Desirable for the role

- Oncology experience is a strong advantage, given the increasing need for nuanced forecasting, stakeholder mapping, and understanding of evolving treatment landscapes.
- Sales experience is advantage
- Digital/Omnichannel/Multichannel experience is advantage

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and fuel your ambitious spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation

Date Posted

10-Nov-2025

Closing Date

22-Nov-2025

Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.

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