Go-to-Market Specialist

6 days ago


Dublin, Ireland Edesk Full time

We are seeking a proactive and results-driven Go-to-Market (GTM) Specialist to join our marketing team at eDesk. In this role, you will be responsible for supporting the end-to-end execution of go-to-market strategies for new product launches and feature releases. You’ll collaborate closely with product, sales, and marketing teams to ensure alignment across messaging, campaigns, and outreach efforts, driving product adoption and market penetration.

At eDesk, we are an AI-first company, and all employees, regardless of the role, will be expected to leverage AI tools for productivity, stay current with AI trends, and explore how new technologies can elevate our own and our customer experience.

Responsibilities

1. Go-to-Market Strategy Execution: Assist in implementing comprehensive GTM plans for product launches, working cross-functionally with product management, sales, and customer success teams to ensure alignment on messaging, timelines, and goals.
2. Market Research & Insights: Conduct market research to understand industry trends, competitive landscape, and customer needs. Use AI analytics tools to gather insights, identify target audience segments, and inform product positioning and messaging strategies.
3. Campaign Coordination: Coordinate and support the launch of marketing campaigns across digital, social, and traditional channels, ensuring seamless execution and consistency with the overall GTM strategy. Use AI to streamline campaign personalisation and content creation.
4. Sales Enablement: Develop and maintain sales enablement materials such as presentations, battle cards, FAQs, and product demos. Leverage AI tools to create dynamic and data-driven assets that communicate product value effectively.
5. Product Launches: Help manage all aspects of product launches, ensuring team alignment and readiness of marketing and sales assets. Monitor launch performance using KPI and analytics to generate insights and optimise future launches.
6. Cross-functional Collaboration: Work closely with the product team to understand the features and benefits of new products. Collaborate with marketing, sales, and customer success teams to develop customer-facing messaging and content.
7. Customer & Market Feedback: Collect feedback from customers and stakeholders, and assist in tracking product performance post-launch to identify areas for improvement. Use AI to analyse qualitative feedback and identify trends for actionable improvements.
8. Content Creation & Management: Support the creation of product-related content, including blog posts, case studies, webinars, and website copy that align with the GTM strategy. Use AI to accelerate content creation and ensure relevance for target audiences.
9. Performance Tracking & Reporting: Measure the success of GTM initiatives using KPIs and other metrics. Provide regular reports to leadership on the effectiveness of go-to-market strategies, using AI tools to generate data-driven insights and actionable recommendations.

Your Profile

Bachelor’s degree in Marketing, Business, Communications, or a related field.

1–3 years of experience in a product marketing or go-to-market role.

Strong understanding of go-to-market strategies, including launch planning, customer segmentation, and competitive analysis.

Excellent communication and organisational skills with the ability to work across teams and stakeholders.

Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

A strong storyteller who can craft compelling narratives that resonate with customers and drive impactful go-to-market strategies.

Familiarity with AI tools and a commitment to staying up to date with trends and AI-driven products.

Preferred Qualifications

Experience in a B2B or SaaS environment.

Proficiency in HubSpot and Google Analytics.

Strong analytical skills and the ability to interpret data to inform decisions.

Previous experience working on product launches or marketing campaigns.

About eDesk

eDesk is a software company headquartered in Dublin, Ireland that seeks to enhance sales and simplify transaction support for e-commerce businesses across the globe through our three products:

- eDesk - an eCommerce help desk, the only AI powered helpdesk solution built specifically for eCommerce
- Repricer - a dynamic repricing engine
- Feedback - an automated ratings management and feedback tool

Winner of the 2021 Deloitte ‘Innovative New Technology Award’, thousands of customers globally already trust eDesk and repricer.com to help them deliver incredible experiences to their online customers.

#J-18808-Ljbffr



  • Dublin, Ireland Google Inc. Full time

    Product Solutions Engineer and Go-to-Market Specialist, Web Gaming corporate_fare Google place Dublin, Ireland Apply Minimum Qualifications: - Bachelor's degree or equivalent practical experience. - 4 years of experience in digital advertising sales, product marketing, or product/project management. - Experience in leading projects, and working with...


  • Dublin, Ireland Google Full time

    Product Solutions Engineer and Go-to-Market Specialist, Web Gaming corporate_fare Google place Dublin, Ireland Apply Minimum Qualifications: - Bachelor's degree or equivalent practical experience. - 4 years of experience in digital advertising sales, product marketing, or product/project management. - Experience in leading projects, and working with...

  • Go-to-Market TMT

    2 days ago


    Dublin, Ireland PricewaterhouseCoopers International Limited Full time

    Our collective blend of expertise and experience makes PwC a great place to work. PwC Ireland welcomes top talent from all backgrounds to join us at the start of what will be your lifelong journey of development and discovery. Let's see where your talent could take you. Line of Service: Advisory Industry/Sector: TMT X-Sector Specialism:...


  • Dublin, Ireland Okta, Inc. Full time

    Get to know Okta Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and...


  • Dublin West, Ireland Morgan McKinley Full time

    An 18 month maternity leave contract has become available in Dublin West with a motor company. This is an exciting opportunity to join a dynamic team responsible for the Marketing of motor products and services in Ireland. This role is designed for someone with a passion for marketing, strong product knowledge, and an ability to develop and execute...


  • Dublin, Ireland Three Ireland (Hutchison) Limited Full time

    Here at Three, we’ve done things differently since day one. We’re a big-hearted energetic bunch, striving for a better-connected life. The energy of our people, the pace at which we operate, and the thrill of making bold moves is exhilarating and addictive. Magic happens when we power the connections that millions value, and you can feel it. When these...


  • Dublin, Ireland Morgan McKinley Full time

    Paid Media Marketing Specialist: A fantastic opportunity for an innovative Paid Media Account Manager/Specialist to join a fintech organisation based in Dublin South. My client is searching for a confident individual with any paid media experience (social, PPC etc) preferably from an agency environment to plan paid ad campaigns, collaborate with agency on...


  • Dublin, Ireland Amundi Full time

    B2B Content Marketing Specialist VIE M/F B2B Content Marketing Specialist VIE M/F VIE 24 months Non Missions Who we are looking for Within the Marketing & Products business line, the Content Marketing team is responsible for driving Amundi’s B2B & B2C marketing strategy, offering and business building initiatives. For the team in Dublin, we are...


  • Dublin, Ireland Tbwa ChiatDay Inc Full time

    Mid Market Account Executive, Manufacturing Industry Specialist Dublin Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand...


  • South Dublin, Ireland Abrivia Recruitment Specialists Ltd. Full time

    Sales and Digital Marketing Account Specialist – German Market Job Title: Sales and Digital Marketing Account Specialist – German Market Job Type: Full-Time, Permanent Location: South Dublin (Flexible hybrid/remote options available) Salary: Starting at €50,000 + Performance Bonus (OTE €60,000) Benefits: Comprehensive benefits package including...

  • Market Specialist

    3 weeks ago


    Dublin, Ireland Meta Full time

    Global Risk Operations focuses on supporting users through scalable solutions that match the observed community needs. We are looking for influencers who can align cross-functional partners to ensure the best possible experience for users on our platforms. The Global Risk Operations SEO (Specialized Enforcement Operations) team is seeking a...

  • Global Sales

    2 weeks ago


    Dublin, Ireland Jobsoid Inc. Full time

    Global Sales & Marketing Specialist - Remote Are you ready to achieve long-term success by promoting highly sought-after products on a global scale? This position is performance-based only. If you have a positive mindset and aspire to establish a new level of success as a professional, then this is the chance for you! We are a prominent global leader in the...

  • Global Sales

    2 days ago


    Dublin, Ireland Jobsoid Inc. Full time

    Global Sales & Marketing Specialist - remote Are you ready to achieve long-term success by promoting highly sought-after products on a global scale? This is performance-based only. If you have a positive mindset and aspire to establish a new level of success as a professional, then this is the chance for you! We are a prominent global leader in the...


  • Dublin, Ireland TOM Executive Full time

    Marketing Specialist Financial Services Business Join a leading financial services business as a Marketing Specialist and drive impactful campaigns that promote innovative financial products. This is an exciting opportunity for a creative, strategic thinker passionate about using data to provide insights, marketing and collaboration. Key Responsibilities...


  • Dublin, Ireland Alternatives Full time

    Digital Marketing Specialist Our client, a leading global organisation with a b2b focus are seeking an experienced Digital Marketing Specialist with expertise in paid advertising to join their ambitious marketing team. Reporting to the Head of Digital Marketing, you will develop and execute impactful campaigns across LinkedIn, Meta, Google Ads, and other...


  • Dublin, Ireland CPL Full time

    CRM & Email Marketing Specialist Cpl are delighted to be working with an Irish retail company who are seeking a results-driven CRM & Email Marketing Specialist on a Permanent contract in North Dublin. You will be responsible for enhancing customer relationships, optimising lifecycle marketing, and driving awareness, engagement, and sales through email and...


  • Dublin, Ireland GeistM Full time

    Who we are: GeistM is a global full-funnel performance marketing company revolutionizing customer acquisition for brands worldwide. We are experts at achieving highly profitable acquisition goals for our customers with our engaging, performance-focused content and our extensive publisher network. We excel in creating, launching, and scaling content-based...


  • Dublin, Ireland Safetycodes Full time

    We’re looking for a Digital Marketing Specialist to join our team. Someone who loves digital and is bursting with potential. Friday Agency is a multi-award-winning digital agency based in the heart of Dublin city centre. Whether we’re deploying digital strategies, designing powerful web & mobile experiences, or creating engaging brand campaigns – we...


  • Dublin, Ireland Salve.Inno Consulting Full time

    Job OverviewWe are in search of a motivated Digital Marketing Specialist proficient in German, who will play an integral role in our marketing team. This position involves creating innovative digital marketing strategies, optimising our online visibility, and enhancing our brand presence in German-speaking markets. The ideal candidate should possess a deep...


  • Dublin, Ireland Cpl Healthcare Full time

    Content Specialist - US Market (Remote) I am looking for Content Specialists with in-depth knowledge of the US market. The successful candidate will be working with a text-based social media platform, highlighting trending content and conversations. Job Responsibilities: 1. Review a range of content and topics, including news and entertainment from a...