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Product Marketing Manager- Multiline

1 month ago

Dublin, Dublin City, Ireland Vhi Full time
Product Marketing Manager- Multiline (pmm1)

Job Type: Permanent Full-Time
Remote Work Option: Hybrid
Category: Marketing
Location: Dublin City, County Dublin, Ireland

Role Title: Product Marketing Manager- Multiline
Role Location: Abbey Street
Company: Vhi Group DAC

A full-time and permanent position has arisen within Vhi for Product Marketing Manager- Multiline. Vhi Healthcare is on an exciting brand journey and is recruiting a Product Marketing Manager to be part of the ATL team responsible for marketing programmes on our Multi-line insurance product lines. Vhi Multi-line is the no. 1 provider of Travel, Dental, and International insurance in Ireland, while also providing Life insurance.

Vhi Multi-line is embarking on a major growth strategy in both existing and new product lines, and this role will represent the marketing of these product lines across a broad range of stakeholders. This newly created role will provide the opportunity to shape and grow the marketing strategy for these products.

The successful candidate will join a dynamic and award-winning marketing team. This is a role where no two days are the same, working across multiple product sets and propositions. This is an opportunity for a creative and dedicated individual to come on board and be responsible for the ATL plan execution alongside our commercial products team and agency partners.

Benefits:

- Hybrid working opportunities
- Health Insurance
- Performance-related pay
- Company pension
- And many more

Role Purpose:

- Product & Promotion - Responsible for marketing each of the product lines to achieve agreed KPIs (e.g. awareness, sales & retention). Supporting our Multi-Line development teams in driving profitable growth in our existing product lines as well as developing opportunities for growth in new markets.
- Creative & Media – Manage the creative strategy and execution process across a wide range of product lines, alongside successful media strategy and planning, focused on driving growth.
- Stakeholder & Relationship Management – Lead product campaign execution in the form of large marketing programmes while also reporting to senior management. Operate and collaborate across a wide range of stakeholders including Multi-line development, sales, marketing, and external creative and media agencies.
- Sponsorship – Execute sponsorship campaigns across offline channels, with due consideration for brand strategy and planning. Execute key sponsorship opportunities for the product lines, which support the commercial product objectives.
- Research – Ownership across Multi-Line brand research programmes, including identifying areas where research can enhance the product marketing process.
- Finance – Management of budget and reconciliation process across all product marketing spend.
- Compliance – Manage compliance process and sign-off procedures for all campaigns.

Education & Experience:

- Minimum 7 years' marketing experience, with 5 years' experience in a similar role.
- Healthcare marketing experience and/or previous role in financial services advantageous but not essential.
- Third level qualification in a relevant discipline.
- Leadership experience & agency management.
- A self-starter, motivated by a fast-paced environment where every day is different.
- Strategic thinking capability, with an ability to plan and prioritise multiple workstreams.
- Budget management ownership and experience in associated control processes.
- Excellent planning & organisation skills.
- Strong interpersonal skills and enjoys being part of a collaborative team.
- Demonstrate alignment with Vhi values.

Note: This role profile does not set out to capture every task to be carried out by the role holder but instead provides an overview of the main responsibilities of the job. It can be amended from time to time with reasonable notice to the role holder.

Skills and Abilities:

- Product & Proposition Marketing management.
- Stakeholder & Relationship Management.
- Strategy & Brand Planning.
- Advertising creative management.
- Advertising Media management.
- Multi-tasking across tasks & product lines.
- Copywriting.

Accessibility:
If you are a candidate with a disability and encounter difficulty accessing any part of this website or wish to discuss any matter relating to the accessibility of our building or services, please contact recruitment@vhi.ie.
Reasonable Accommodations:
Our commitment is to make any reasonable accommodation for you in the recruitment process to give you the best opportunity to perform to your optimum in the application, test, and interview process.
Please see our Vhi Careers page and LinkedIn page.

This service is delivered and maintained by Candidate Manager on behalf of VHI.

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