Senior CRM – Buyer Retention

1 week ago

Dublin Pike, Ireland Smartbox Group Full time

Overview CRM Lead – Buyer Retention role at Smartbox Group . To drive repeat purchase and retention among Buyers through high-performing newsletters and lifecycle campaigns. This role blends creative execution with a strong analytical mindset. The ideal candidate will combine a deep understanding of CRM channels with cross-functional collaboration and a passion for data-driven marketing that delivers measurable results.
Key Responsibilities Act as the analytical lead for Buyer CRM, championing data-driven decision-making and performance reporting.
Plan, execute, and optimise newsletters and lifecycle campaigns (email, push, in-app) focused on retention and repeat purchase.
Align campaign content with commercial priorities in partnership with Brand, Trading, and Product teams.
Build and segment audiences in Marigold Engage+ (Cheetah) using behavioural and transactional data.
Design and execute A/B and multivariate tests to refine content, targeting, and strategy.
Analyse performance using Power BI and ESP tools; translate insights into actionable recommendations.
Identify and implement opportunities to enhance lifecycle journeys and automation.
Stay informed on CRM trends, platform capabilities, and competitor activity to drive innovation.
Qualifications 4+ years of CRM or email marketing experience in B2C or eCommerce
Strong analytical mindset; confident using data to optimise campaigns
Experience in both newsletters and lifecycle/automated campaigns
Proficient in Power BI or similar tools, and ESP reporting
Skilled in Marigold Engage+ (Cheetah) or comparable ESPs
Strong segmentation and personalisation knowledge
Familiar with HTML for email build and QA
Excellent project management and organisational skills
Fluent in English (spoken and written)
Desired Skills Experience in A/B testing and experimentation
Fluency in an additional European language (Spanish, French, Italian, German, Dutch)
Key Outcomes Increased repeat purchase rate among Buyers
High-performing, insight-led newsletters and lifecycle campaigns
Improved CRM KPIs (engagement, conversion, retention) through testing and optimisation
Clear, actionable insights that shape the future Buyer CRM strategy
Seniority level Associate
Employment type Full-time
Job function General Business
Industries Travel Arrangements

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