CRM Executive

Job Title: Senior CRM Executive
Location: Hybrid, Dublin South
Job type: Full-time Permanent
Overview
Our client is Ireland's fastest growing and most innovative online insurance broker with an exciting new opportunity for an ambitious and analytical CRM Executive to help drive CRM Optimization campaigns for one of Ireland's leading digital brands. They pride themselves on three main pillars; Search, Talk and Claims.
As Senior CRM Executive, you will be fully hands-on, responsible for creating, building, and delivering campaigns across New Business and Conversion from start to finish. This includes writing copy, building emails and SMS, configuring automations, segmenting audiences, liaising with design, and monitoring performance… every part of the campaign process is yours to own. Reporting to the CRM Manager, you will take full accountability for end-to-end campaign delivery, ensuring all activity drives measurable business results. This role is ideal for a CRM Executive ready to step up and take ownership of their campaigns.
Key Responsibilities End-to-end ownership of CRM campaigns: plan, build and deliver email and SMS campaigns that drive Quote Completion, New Business and Newsletter engagement.
Hands-on creation: write campaign copy, configure emails and SMS, set up automations and build audience segments.
Collaborate with design and brand teams to produce assets that align with brand guidelines and campaign objectives.
Continuous optimisation through AB testing: you will be expected to develop and own testing roadmaps, implement structured AB tests across campaigns, analyse results and apply insights to continually improve targeting, messaging and customer journeys.
Launch, monitor and refine campaigns on an ongoing basis, proactively identifying opportunities to improve performance.
Analyse and report on campaign results, tracking KPIs and delivering actionable insights for continuous improvement.
Ensure CRM activity is aligned with business goals, working closely with Brand, Sales, Data and IT.
Represent CRM in wider projects, ensuring campaigns meet business needs and are delivered to the highest standard.
Any other ad-hoc duties as deemed appropriate.
Candidate Experience & Qualifications At least 3 years’ experience in CRM, with proven ability to independently plan, build and execute campaigns across email and SMS.
Strong hands-on experience in campaign execution: copywriting, segmentation, automation setup, creative liaison, testing, deployment and post-campaign analysis.
Experience using Xtremepush or similar CRM platforms is highly desirable.
Comfortable using Tableau or Power BI reports to read data, interpret trends and derive actionable insights to present to the CRM Manager (report building is not required).
Strong understanding of CRM systems, customer journeys and data-led marketing.
Highly organised, detail-oriented and able to manage multiple campaigns simultaneously.
Proactive, commercially minded and confident in taking full ownership of campaigns end-to-end.
Excellent written and verbal communication skills, able to work cross-functionally and provide clear feedback.
Analytical mindset with the ability to translate campaign data into actionable insights for optimisation.
Additional Competencies & Skills Commercially minded and target driven by achieving exceptional results.
Innovative, ambitious and driven to make an impact through data and analytics.
Able to both work effectively as an individual contributor and as part of a team, collaborating and sharing knowledge with a diverse, highly capable team.
Confident team-player, who wants to drive change by challenging the status-quo.
Ability to prioritise activities and multi-task, with drive to optimise the level and quality of service delivery.
Excellent interpersonal skills and an ability to communicate effectively with stakeholders and management.
Self-motivated, with a clear ability to use own initiative.
NB: All potential candidates must hold a valid working visa and be currently living in Ireland to be considered.
This is a great opportunity to join a company that’s at the forefront of their industry and have a strong base in Ireland that offers strong career development and growth prospects. Salary + package will depend upon relevant experience. For a confidential discussion, feel free to contact ken@elysearch.com

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