Copywriter
6 days ago
About Us:
Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.
Sitecore’s foundation is our diverse group of passionate, smart, innovative, and collaborative individuals located across four continents and over 25 countries. Having a wide range of perspectives, experiences, and skills is what makes us the company we are today. The Sitecore values are what drive and unite us across the globe.
About the Role:
Sitecore would like to hire a copywriter to take on a mix of writing and editing responsibilities, including writing emails and email series, web pages, blog articles, case studies, ad copy, and other marketing materials as needed.
The ideal candidate has experience understanding how B2B storytelling can extend and support product positioning and brand messaging. They’re able to center the needs of customers in their writing to make it simple and to the point, while conveying technical nuance as needed. The copywriter also is adept at providing feedback and bringing draft content on-message to support work with Sitecore teams such as product or product marketing.
Stellar writing and editing skills are critical for this role. The copywriter’s ability to understand Sitecore’s messaging and reflect it in a high-impact manner, often using very few words, is critical to the role. The ideal candidate can play with words and inject humor and personality into their writing.
The copywriter is a part of the communications and content team within Sitecore’s marketing organization. They report to the head of content marketing, and work with the content marketing team, while collaborating daily with Sitecore’s brand and creative, product marketing, product, events, and revenue marketing teams.
What You’ll Do:
1. Copywriting to support global marketing campaigns, corporate programs, global events, and more.
2. Collaborating across the marketing organization to understand and support key objectives by providing copy that meets their needs, focuses on their target audiences, and supports awareness and demand generation.
3. Creating solid drafts of assets such as blog posts, ebooks (with a marketing executive audience) that may range up to 2,000-3,000 words, landing pages and other web copy, emails and email series, content support events such as signage, case studies, ads, and some social as needed, ensuring all content adheres to Sitecore’s tone of voice and brand guidelines.
4. Working in lockstep with the Sitecore brand and creative team on content requirements for events.
5. Tracking all project deliverables in Wrike and managing workload independently, meeting deadlines consistently.
What You’ll Need to Succeed:
1. Bachelor’s degree in journalism, English, marketing, or equivalent experience in an editorial, journalism, and/or content marketing role.
2. Strong background in B2B technology (ideally marketing technology) and an understanding of how content supports different audience buying stages.
3. Very strong attention to detail.
4. Excellent project- and time-management skills with an ability to multitask and meet deadlines.
5. Able to adapt to change quickly and approach unfamiliar tasks and requests with enthusiasm and resourcefulness.
6. Intellectual curiosity and creativity.
7. Able to work with global, cross-functional teams while maintaining an independent, proactive work style.
Why you should click ‘Apply’:
1. Sales and Customer Success are the key to our success We are tapping into an exciting $30B market opportunity that is still very much in its infancy and feel it’s never been a better time to join Sitecore as we look to grow by 30% YoY. Growth for us means growth for you and your career.
2. Great team and company culture You can find out more about our company culture in the Sales and Customer Success team and our commitment to creating a diverse and inclusive workplace, on our YouTube Channel. Thanks to the work of every employee globally, Sitecore has been recognized for award-winning Culture by Comparably.
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
How we hire:
At Sitecore, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centers around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.
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