Digital Content Specialist

18 hours ago

Dublin Pike, Ireland Cave Ventures LTD Full time

Role Overview The Digital Content Specialist is responsible for creating, managing, and optimizing digital content across multiple platforms to enhance brand visibility, engagement, and audience growth. This role combines creativity with analytical insight to produce high-quality written, visual, and multimedia content that aligns with marketing objectives. The Digital Content Specialist works closely with marketing, design, and product teams to ensure consistency, relevance, and effectiveness of all digital content. This position is ideal for creative professionals who enjoy crafting compelling content and leveraging digital trends to maximize impact.
Key Responsibilities Develop, edit, and publish engaging content for websites, social media, email campaigns, and other digital platforms.
Create and maintain a content calendar to plan campaigns, seasonal initiatives, and regular updates.
Collaborate with marketing, design, and product teams to ensure content aligns with brand messaging and strategy.
Conduct research on industry trends, audience preferences, and competitor activities to inform content planning.
Optimize digital content for SEO and user engagement, including keyword usage, meta descriptions, and formatting.
Produce multimedia content such as graphics, videos, and interactive elements to enhance audience experience.
Monitor content performance metrics and adjust strategies to improve reach, engagement, and conversions.
Ensure all content is accurate, relevant, and adheres to brand guidelines and ethical standards.
Coordinate with external vendors, freelancers, or influencers to support content initiatives when necessary.
Prepare reports and insights on content performance to guide marketing decisions.
Qualifications and Requirements Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
2–4 years of experience in digital content creation, online marketing, or a similar role.
Strong writing, editing, and storytelling skills, with attention to detail.
Proficiency in content creation and design tools, including CMS platforms, graphic design software, and video editing tools.
Understanding of SEO, digital analytics, and performance tracking.
Strong organizational and project management skills to manage multiple campaigns simultaneously.
Creative mindset with the ability to adapt content to different platforms and audiences.
Effective communication and collaboration skills to work with cross-functional teams.
Analytical skills to interpret data and implement performance-driven content improvements.
Proactive, detail-oriented, and committed to delivering high-quality digital content consistently.
Summary The Digital Content Specialist plays a key role in developing and managing content that strengthens brand presence, engages audiences, and supports marketing goals. By combining creativity, analytics, and strategic planning, this role ensures that digital content drives measurable results. It is ideal for professionals passionate about storytelling, digital trends, and content-driven marketing.
Location Dublin, County Dublin, Ireland
Content We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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