Apply in 3 Minutes: Digital Marketing Manager
5 hours ago
Are you looking to make a difference in what you do and have the relevant experience?
Do you enjoy taking responsibility and like working in a small team?
Do you have an interest in Irish Food, Drink and Horticulture?
Then you've come to the right place.
Digital Marketing Manager
(Maternity Cover)
Dublin
Reports To: Senior Manager Marketing Platforms & Events
Grade: 4
The salary scale for this role is €79,600 - €94,344
New Entrants to the Public Sector commence on the first point of the Scale
Purpose
Bord Bia has a vision that customers around the globe recognise that Irish food and drink is world-class; that it is high quality, distinctive, and made by a diverse range of creative producers from a unique and fortuitous island location.
Our purpose is to bring Ireland’s outstanding food, drink and horticulture to the world, thus enabling growth and sustainability of producers.
In this role, you will optimise existing and new digital marketing platforms, channels and systems including social media to deliver Bord Bia’s strategy.
What you’ll do
1. Lead and manage Digital Marketing on a Project basis for Food Brand Ireland and Bord Bia in line with the overall marketing strategy.
2. Act as champion for a digital approach to our marketing across the organisation including online advertising, social media and email marketing, CRM, Search Engine Optimisation and web data analytics as well as supporting the Digital Strategy Roadmap organisationally.
3. Work with internal teams to develop campaigns and the development of highly effective, targeted media strategies.
4. Lead the development and establishment of an efficient and effective Digital Asset Management system.
5. Work with internal teams and external agencies to manage content creation, planning and execution optimising SEO.
6. Develop best practice reporting methodologies for digital marketing technology performance.
7. Review technologies and explore new digital marketing technology developments, to include networking with external agencies and organisations.
8. Work in an integrated way as part of a Marketing and Communications Team, including actively participating in the Marketing Management team.
9. Manage the performance of team members by determining and delegating priorities, through regular, formal PDP and PGP conversations and informal feedback and coaching.
10. Manage assigned budgets in accordance with One Bord Bia procedures.
11. Embed adherence to the One Bord Bia Operating Model.
About You
Essential Knowledge, Skills & Capabilities
Knowledge:
- Minimum of 5+ years’ experience in a relevant discipline; Marketing, Communications and/or Digital Marketing.
Skills & Capabilities:
- Digital first mindset.
- Comfortable with an agile culture focused on continuous improvement.
- Experience managing and developing a team.
- Strong project management skills to manage projects, programmes, teams and agencies across complex projects on time and within budget to a high technical standard.
- Delivering large scale website development, migration and integration projects.
- Creating and delivering effective digital marketing strategies and plans.
- Leading cross team collaboration, inclusive of supplier teams and with a focus on performance management.
Desirable Skills & Capabilities
- Developing digital marketing campaigns, and managing SEO, PPC, & social media strategies.
- Implementing organisational wide digital marketing systems.
- Results focused.
Closing Date/Time: Tuesday, 25 February 2025 @ 5:00pm (GMT/UTC)
Learn more about working at Bord Bia. Click here
Bord Bía is an Equal Opportunities Employer: We want to see a society where everyone is equal. We know our foundation must be an equitable workplace that recognises the dignity and worth of everyone and gives all our employees the freedom and opportunity to fulfil their potential: we want for you to be able to bring your whole self to work, so you can be the best you can be and live your purpose whilst developing your career with us. Our talented and diverse workforce also reflects the diversity of our clients, customers and markets by utilising their range of skills, knowledge and experience. Harnessing the wide range of perspectives this diversity brings, promotes innovation and helps make us more creative and competitive.
Bord Bia is committed to ensuring that all recruitment candidates have complete and equitable access as can reasonably be provided. If you require any support or accommodation as part of the recruitment process, please contact us directly at humanresources@bordbia.ie
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