Copywriter

1 week ago

Dublin, Ireland SoftCo Group Ltd Full time

We are seeking a talented Copywriter with strong experience in leveraging AI-driven tools to craft clear, engaging, and persuasive content tailored for finance and procurement professionals. This role is ideal for someone who combines creative storytelling with a data-informed, AI-enhanced approach to content development.

About SoftCo:

SoftCo is a fast-growing global Procure-to-Pay (P2P) and Accounts Payable (AP) Automation SaaS company. We are looking for motivated, dynamic, and collaborative people to be part of our exciting journey. Our AI-powered Automation technology is transforming how companies manage their Procure-to-Pay processes, improving efficiency, reducing fraud, and ensuring compliance.

With 35 years of experience, SoftCo adopts a customer-centric approach and ranks highest in independent customer satisfaction surveys. We operate from offices in the US, Finland, UK, Kosovo, and Ireland, with over a million users worldwide, including Volkswagen, Patagonia, Primark, Logitech, and all 80 departments of the Finnish Government.

Copywriter – Your role:

We are seeking a talented Copywriter to develop high-impact content that drives engagement, supports lead generation, and positions SoftCo as a market leader. You will partner closely with marketing, sales, and product teams.

Your responsibilities:

- Content Creation: Write customer-focused copy across formats, including website, blog posts, whitepapers, case studies, sales collateral, email campaigns, landing pages, FAQs, and product guides.
- Storytelling & Thought Leadership: Craft narratives that showcase customer success, industry expertise, and SoftCo’s differentiators. Produce thought leadership pieces aligned with AI in finance, procurement digitalization, and evolving SaaS best practices.
- Research & Optimization: Stay updated on industry trends, competitor messaging, and customer pain points using both traditional research and AI-powered insights. Apply SEO principles and leverage AI tools for keyword research, optimization, and content performance analysis.

Your Profile:

Proven track record in professional copywriting, ideally within B2B SaaS, finance automation, or ERP. Strong portfolio of written work for varied audiences. Demonstrated ability to integrate AI tools into content workflows.

What we can offer you:

This is an opportunity to expand your knowledge, develop your career, and work with state-of-the-art technology in a rapidly growing sector. We offer a competitive remuneration package, company-paid health insurance, life assurance, pension, bonus package, long service incentive awards, and an employee referral scheme.

SoftCo values diversity and inclusion, believing different perspectives drive innovation. We are an equal opportunities employer and welcome applications from all backgrounds.

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