▷ (Apply in 3 Minutes) Marketing Manager

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Overview

ESB is looking for a high impact senior Marketing Manager to join its Marketing and Customer Insights Team. This is a key role in shaping perceptions of the ESB brand in line with ESB’s ambitious Net Zero 2040 strategy and new creative platform “For future us”. Responsibility includes developing and implementing integrated marketing strategies to support ESB branded businesses (including ESB Corporate, Generation & Trading, ecars and People & Sustainability).

As a key member of the Marketing & Customer Insights Leadership Team, this role drives engagement, positive change and marketing effectiveness across customers, employees, and stakeholders.

Key Responsibilities

- Position ESB as a modern, trusted, and relevant brand, while driving awareness, understanding, and alignment with ESB’s communications platform “For future us” and ESB’s Net Zero Strategy.
- Develop and implement marketing strategies to achieve ESB’s brand business goals, securing stakeholder agreement and reporting quarterly on performance, insights, and budget.
- Provide regular performance updates and strategic recommendations to the Head of Marketing & Customer Insights and lead key projects, reports, and presentations as required for ESB branded businesses.
- Lead and manage a high-performing team of marketers.
- Review and optimise ways of working within the Marketing & Customer Insights Team and across ESB, ensuring clarity of roles, best practice adoption, and marketing effectiveness.
- Identify and implement event management plans for customer, stakeholder, and industry engagement, ensuring alignment with ESB’s sponsorship portfolio and stakeholder events.
- Manage and optimise the allocated ESB marketing budget in collaboration with each business unit, ensuring maximum efficiency, economies of scale, and full transparency.

Experience and Qualifications

- Third level marketing qualification and minimum 10 years’ experience in senior marketing management roles essential.
- Proven ability to lead high-performing teams and deliver and implement strategic marketing plans with clear results.
- Experience in stakeholder engagement at senior levels, ideally within complex or regulated environments.
- Excellent presentation, written and oral communication skills.
- Commercially astute and able to apply strategic reasoning, analytical and budget management skills.
- Strong understanding of sustainability communications and behavioural change principles.
- Team player and solution orientated, with the ability to multitask

Location

This position will be based in Swift Square, Santry one day a week, and F27 office on the second anchor day. There is also an expectation for some travel and to attend offsite marketing events and meetings with business units at other locations as required.

ESB is committed to smart working – combining digital tools with a culture of trust and empowerment to enable flexible ways of working. The successful candidate may work flexibly within their jurisdiction with attendance at the workplace for in-person collaboration on at least TWO anchor day per week. All smart working arrangements are subject to manager approval and ongoing review, based on the operational requirements of the role, the team, and the individual.

Reporting To

Head of Marketing and Customer Insights.

Why Work with Us?

• Opportunity to lead Ireland’s transition to net zero carbon future
• Career development through mentoring and training
• Corporate Social Responsibility Opportunities
• Sports and Social Clubs
• Networking opportunities
• Credit Union
• Generous Pension
• Access to staff well-being programmes
• Generous parental leave entitlements
• Strong values-based and inclusive culture
• Strong commitment to diversity, equity and inclusion
• Great team environment working to our Core Values: Courageous, Caring, Driven and Trusted

€83,000 - €98,000 per annum, depending on experience.

Closing Date

20th October 2025

Your application will be held in reserve for 6 months should you be suitable for the role.

Diversity, Equity and Inclusion Statement

ESB is committed to being an equal opportunities employer. We welcome applications from all sections of society and ensure that no one is discriminated against on the grounds of race, religion or belief, ethnicity or nationality, disability, age, citizenship, marital status, domestic or civil partnership status, sexual orientation or gender identity, or any other basis as protected by law.

Applicants who anticipate requiring assistance or reasonable accommodations for any part of the application or interview process may contact, in confidence, recruitment@esb.ie.

About ESB

Join us in our mission to achieve a net-zero electricity system by 2040. ESB is Ireland’s leading energy utility, with activities spanning electricity generation, transmission and distribution, energy supply, energy services and international consultancy. Operating in Ireland, Northern Ireland and Great Britain, we invest over €1 billion each year to deliver a new energy future based on reliable, affordable zero-carbon electricity.

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