Digital Audience Optimization Lead

3 days ago

Dublin, Dublin City, Ireland beBeeAudience Full time €90,000 - €120,000
Job Description

We are seeking an experienced Digital Audience Optimization Lead to join our centralized digital marketing team. In this role, you will be responsible for enabling our marketing teams to reach the right audiences for their campaigns across ad, web, and email channels using advanced database skills and experience in optimizing marketing campaigns.

Key Responsibilities:
  • Execute audience targeting logic (list pulls) for campaigns supporting consumer acquisition and customer programs using SQL variants.
  • Author and maintain query logic for audience targeting variables and automated list pulls.
  • Evaluate and prioritize project requests and enhance their intake process.
  • Improve campaign KPIs by collaborating on and applying targeting optimization techniques and A/B test setup.
  • Partner with engineering, marketing, analytics, and product teams to achieve and surpass business goals.
  • Design system-first processes to scale targeting resources, including defining and leading implementation of enhancements to internal targeting tools.

Qualifications
  • Bachelor's degree or equivalent experience.
  • 4+ years of experience with SQL.
  • 3+ years of experience in marketing operations, analytics, or insights.

Preferred Qualifications
  • Experience with customer segmentation and campaign optimization for marketing use cases.
  • Growth mindset, curious, self-aware, and passionate about continuous improvement.
  • Strong attention to detail, and project management skills to focus on key outcomes amidst competing priorities and tight deadlines.
  • Experience with Trino and Git.
  • Fluency in various database languages such as SQL, Spark, and Python.

Suggested Skills
  • Analytical
  • Marketing
  • Communication

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