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Digital Marketing Lead

3 weeks ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €37,500 - €60,000

Establish a strong digital marketing strategy to elevate our online presence and engage our target audience. Collaborate with the marketing team to define clear objectives, target audience segments, and key performance indicators (KPIs).

Assist in developing and executing comprehensive marketing plans to enhance our brand awareness and drive growth.

Lead the online team and provide guidance, mentorship, and leadership to ensure all content is of high standard and on-brand.

Develop and maintain comprehensive marketing reports to track KPIs, campaign performance, and ROI.

Manage the marketing calendar to ensure timely execution of campaigns, promotions, and content releases across all digital channels.

Work with social media managers to create and curate engaging and visually appealing content for the website, social media platforms, email marketing, and other digital channels.

Plan, create, and execute email marketing campaigns, including newsletters and promotional emails, to nurture customer relationships and drive conversions.

Monitor ad performance and make data-driven adjustments for optimal ROI.

Manage relationships with influencers and partners to amplify our online presence and reach a wider audience.

  • Key Responsibilities:
  • Develop and execute comprehensive marketing strategies
  • Collaborate with the marketing team
  • Provide leadership and guidance to the online team
  • Manage marketing reports and budget
  • Oversee marketing calendar and content creation
  • Monitor ad performance and adjust accordingly
  • Manage relationships with influencers and partners

Requirements:

  • Bachelor's degree in Marketing or Communications
  • 5+ years of experience in digital marketing
  • Experience managing social media channels and marketing calendars
  • Ability to create engaging and visually appealing content
  • Strong analytical skills and attention to detail
  • Experience working with external agencies