Digital Marketing Lead

3 days ago

Dublin, Dublin City, Ireland beBeeCampaign Full time €60,000 - €80,000
Job Title

Marketing Campaign Strategist

About the Role

We are seeking an experienced marketing professional to own the strategy, planning, and execution of marketing campaigns for our suite of products.

The ideal candidate has end-to-end experience running digital marketing channels for B2B tech organizations with a strong focus on enterprise clients.

Key Responsibilities:
  • Develop and execute integrated marketing campaigns to generate new customers and build a robust sales pipeline.
  • Manage all digital marketing channels, from programmatic and ABM campaigns to social media and content marketing, ensuring alignment with brand guidelines and organizational goals.
  • Analyze campaign performance and compile regular reports, providing data-driven insights to optimize future initiatives.
  • Collaborate closely with product and sales teams to ensure campaigns are technically accurate and effectively represent our products, driving results that meet business objectives.
  • Promote our presence at trade shows, exhibitions, and other promotional events.
Requirements

To be successful in this role, you will need:

  • At least 3 years of experience in a performance or digital marketing role within a B2B organization.
  • A proven track record of hitting lead and pipeline targets through effective campaign management.
  • Recent experience working for an emerging tech company, ideally targeting enterprise customers.
  • Hands-on working experience with programmatic advertising channels including LinkedIn, Meta, Google Ads, and marketing CRM, and ABM tools.
  • Exceptional written and spoken communication skills and a highly organized, autonomous, and self-motivated approach.
  • A strong ability to plan and execute B2B programmatic and ABM campaigns.

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