Digital Content Strategist

7 days ago

Cork, Cork, Ireland beBeeMarketing Full time €50,000 - €80,000
Job Summary

We are seeking a strategic Content Marketing Manager to drive our brand's online presence and community engagement in Ireland. This role involves developing engaging content that educates and empowers patients/consumers and healthcare professionals.

The ideal candidate will have a strong understanding of digital marketing trends, technologies, and industry regulations, as well as excellent teamwork and communication skills.

  • Content Strategy & Execution: Develop and implement content strategies for B2C & B2B audiences, elevating brand awareness and reinforcing our value proposition.
  • Develop Evidence-Based Content: Collaborate with design to produce high-quality wellness content for B2B (HCPs) and B2C (consumers).
  • Collaborate Across Departments: Work with internal stakeholders and science teams to align content with business objectives and ensure compliance.
  • Analyze and Optimize Content: Use data to monitor content effectiveness and optimize strategies across all communications to maximize impact.
Key Responsibilities

This is an exciting opportunity to join our team and contribute to the success of our organization. The successful candidate will have a passion for creating engaging content and building strong relationships with customers.

  • Online Community: Lead the communication strategy for our community in Ireland.
  • Build and Develop: Manage forums, communication points, and social media groups.
  • Key Campaign Collaboration: Develop campaigns throughout the year aligned with our Marketing Manager for both B2B and B2C audiences.
Requirements
  • Bachelor's degree in marketing, business, or a relevant field.
  • Extensive experience: 2–5+ years in a marketing or content role in B2C healthcare or food & beverage or a regulated industry within the IRL or UK market.
  • Knowledge of industry trends and best practices to support content and community effectiveness (B2C and B2B/HCP).
  • Strategic mindset with a track record of developing content that aligns with business objectives and enhances brand narrative.
  • Understanding of digital marketing trends and technologies to drive audience growth in healthcare.
  • Strong understanding of healthcare regulations and strategic planning skills.
  • Excellent teamwork and ability to work with cross-functional teams; ability to work under pressure; customer-focused mindset; passion for patients and consumers' healthcare needs.
What We Offer

As a valued member of our team, you will have the opportunity to grow your career and contribute to the success of our organization. We offer a dynamic and supportive work environment, opportunities for professional development, and a competitive compensation package.

How to Apply

If you are a motivated and experienced professional looking for a new challenge, please submit your application, including a few sentences explaining why you are interested in this role. We look forward to hearing from you

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