Strategic Marketing Coordinator

1 day ago

Dublin, Dublin City, Ireland beBeeDigitalMarketer Full time €35,000 - €42,000
Job Overview

The Digital Marketing Executive plays a vital role in supporting our marketing efforts and strategies. They will provide support to the marketing team in implementing the group's marketing and communication strategy.

Key Responsibilities
  • Campaign Support: Assisting with the planning and execution of marketing campaigns across multiple channels (email, social media, print, digital, etc.).
  • Website Maintenance: Maintenance and ongoing development of websites including establishing effective SEO strategies, developing suitable content and ensuring that all elements of the sites provide a positive user experience.
  • Market Research: Conducting research to understand market trends, customer preferences, and competitors to help shape marketing strategies and improve brand positioning.
  • Marketing Events: Management of any marketing related projects such as exhibitions, promotional stands, events, etc.
  • Content Creation: Creating or coordinating the creation of content for marketing materials, such as social media posts, email newsletters, and advertisements.
  • Social Media Management: Managing and monitoring social media accounts, including scheduling posts, responding to customer inquiries, and analysing engagement metrics.
  • Data Analysis: Tracking and analysing campaign performance using various analytics tools and reporting on engagement, traffic, and conversions.
  • Promotional Material: Production of promotional material such as brochures, flyers, press ads, ensuring that all marketing materials adhere to the brand's guidelines and messaging.
  • Collaboration: Working closely with other departments, such as sales, management and administration to align marketing initiatives with business goals.
  • CRM & Marketing Automation: Leverage Salesforce for campaign execution, lead tracking, segmentation, and reporting to support student recruitment and business growth.
Candidate Profile
Qualifications & Experience
  • Bachelor's Degree in Marketing, Communications, Business, or a related field.
  • Min. 1 year of professional experience in digital marketing campaigns, planning, implementation, management & reporting.
  • An understanding of the education sector is an advantage.
  • Experience with Google Ads, Google Analytics, Meta Ads, TikTok Ads.
  • Experience with graphic design software and enjoys videography & photography to create compelling visual content for marketing materials.
  • Working knowledge of Salesforce is highly desirable.

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