Brand Marketing Leader

5 days ago


Dublin, Dublin City, Ireland Cpl Healthcare Full time

About the Role:

Cpl Healthcare is seeking an experienced Brand Marketing Manager to lead the growth of our high-profile brands. This role offers a unique opportunity to work on exciting campaigns, collaborate with a progressive team, and contribute to the success of our company.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to achieve business goals.

• Manage and mentor a team of marketers to ensure successful campaign execution.

• Act as a brand guardian for 3 different brands, shaping marketing identity and storytelling to promote brand differentiation.

• Plan and execute multi-channel marketing campaigns, including TV, Radio, OOH, Digital (Social Media), PR, POS, and in-store displays.

• Drive storytelling and promotional activities tailored to B2C and B2B audiences, measuring campaign effectiveness and ROI.

Requirements:

• Bachelor's Degree in Marketing, Business, or a related field.

• 5-8 years' experience in marketing, preferably in a management role.

• Proven ability to develop and execute brand strategies that drive growth and market share.



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