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7 days ago
This position involves unlocking the full potential of businesses on Meta platforms by enhancing advertising performance and industry practices through data-driven analytical methods.
The role requires providing strategic direction to advertisers regarding their measurement efforts, creating tools, developing global programs, and identifying ways to automate Marketing Science guidance.
Key Responsibilities:- Work with a diverse range of Meta advertisers in measuring true business value and growing their businesses through Meta's ad platforms.
- Collaborate with cross-functional teams to develop and deliver global Measurement programs.
- Consult with clients and agencies on products and solutions for different needs and challenges related to media, marketing, or key measurement questions.
- Assess the impact of programs and initiatives to drive value for Marketing Science, Meta, and advertisers.
- Apply analytical expertise to drive new business growth in service of client delivery.
- Contribute to the product roadmap to improve usability and suitability for a cookieless world of Meta and/or Open Source measurement solutions and methodologies.
- 5+ years of experience in research, analytics, or advertising effectiveness.
- Bachelor's degree in a quantitative field.
- Experience building connections with customers and team members through effective communication and collaborating across cross-functional teams.
- Ability to communicate technical content to a general audience.
- Experience with digital advertising measurement methods and technologies.
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