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Strategic Brand Marketing Manager

3 weeks ago

Naas, Co Kildare, Ireland CPL Full time
Job Description
At CPL, we are seeking an experienced Brand Marketing Manager to lead the strategic growth of our innovative brands. This role offers a unique opportunity for a passionate and results-driven marketer to join a progressive team, working on high-profile brands within the decorative paints and retail sectors.

We are looking for someone with a strong track record in brand marketing who thrives in a dynamic environment and enjoys leading a creative team. The ideal candidate will have excellent communication and project management skills, as well as the ability to adapt to market changes and extract insights from research and campaign results.

The Brand Marketing Manager will be responsible for collaborating with the Head of Marketing to develop and implement comprehensive marketing strategies aligned with business goals. This includes managing and mentoring a Brand Marketing Team, acting as a brand guardian for multiple brands, and providing marketing support for the overall corporate brand.

The successful candidate will also plan and execute multi-channel marketing campaigns, including TV, Radio, OOH, Digital (Social Media), PR, POS, and in-store displays. They will drive storytelling and promotional activities tailored to B2C and B2B audiences, measuring campaign effectiveness and ROI.

Key Responsibilities:
  • Collaborate with the Head of Marketing to develop and implement comprehensive marketing strategies aligned with business goals.
  • Manage and mentor a Brand Marketing Team of three, fostering growth and collaboration.
  • Act as a brand guardian for multiple brands, shaping marketing identity and storytelling to promote brand differentiation.
  • Provide marketing support for the overall corporate brand.
  • Plan and execute multi-channel marketing campaigns, including TV, Radio, OOH, Digital (Social Media), PR, POS, and in-store displays.
  • Drive storytelling and promotional activities tailored to B2C and B2B audiences, measuring campaign effectiveness and ROI.

Requirements
We are looking for someone with a Bachelor's Degree in Marketing, Business, or a related field, with 5-8 years' experience in marketing, preferably in a management role. The ideal candidate will have a proven ability to develop and execute brand strategies that drive growth and market share. They should also have strong organizational and time-management skills, managing multiple campaigns simultaneously. Experience managing external agencies and cross-functional collaboration is essential.

Benefits
CPL offers a hybrid work model, allowing flexibility with remote working up to two days per week. We also offer growth opportunities, a collaborative culture, exciting projects, and travel opportunities. If you'd like to hear more about this role, please get in touch.