Digital Marketing Specialist
5 days ago
Company Overview:
Zurich 56 Company Ltd is one of Ireland's leading insurance companies, providing a wide range of general insurance and life insurance products and services.
The company employs over 1,000 people across its locations in Dublin and Wexford, making it a strong brand with a global presence.
We are an equal opportunity employer, committed to attracting and retaining the best qualified individuals available.
Job DescriptionThis role offers an exciting opportunity to contribute to our digital marketing strategy and support various digital marketing initiatives across our social media platforms and campaigns.
As a Digital Marketing Executive, you will be responsible for creating engaging digital and social media content, collaborating with our external agency for idea generation, and utilizing new AI tools to produce video content.
Your Role Duties will include but are not limited to the following:
- Collaborate with colleagues, agencies and partners to brainstorm and execute digital campaigns and activities.
- Support production of rich media including short, medium, long form video and podcasts for onsite content and social media.
- Utilize platform-based tools to create, produce, and edit engaging video ensuring conformity to brand and compliance guidelines.
- Identify opportunities from existing brand events, sponsorships, partnerships and CSR activities and promote these across social and digital channels.
- Ensure employee advocacy platform is dynamic with consistent content amplification.
- Analyse channel metrics and performance to optimise campaign strategy.
- Conduct research and insights on industry trends to inform digital and social media strategies.
- Create and maintain web content including meta data and tagging to optimise performance.
- Identify optimisation opportunities for improved customer experience to increase channel conversion.
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