Travel Marketing Performance Manager
4 days ago
Key Responsibilities:
- Manage Facebook campaigns by leveraging travel data to extract optimal conversion-based performance.
- Develop and optimize processes for digital advertising campaigns (Facebook/Instagram/Meta) to achieve expected performance metrics and benchmarks.
- Collaborate with various teams on data and automation-related projects.
- Develop Tableau dashboards to provide leadership with meaningful insights into Sojern's Facebook business.
- Communicate insights and techniques to multiple internal stakeholders.
Requirements:
- Bachelor's degree in Business, Data Analytics, Economics, Marketing, Management, Data Science, Computer Science, Mathematics, Statistics, or related field.
- 2-4 years of hands-on experience in data or business analytics role, with at least 1 year of experience in digital advertising preferred.
- Experience with Facebook/Instagram/Meta required, and plus with Display Programmatic and/or Search Engine Marketing experience.
- Ability to work in a fast-paced environment, balance multiple priorities, and work with remote offices.
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