Marketing Performance Manager

2 days ago


Dublin, Dublin City, Ireland Wayflyer Full time
Transform Your Career at Wayflyer

About Us

At Wayflyer, we revolutionize the way businesses access capital to achieve their growth goals.


Traditional financing options often fall short in meeting the needs of ambitious businesses, resulting in missed opportunities and delayed growth.
Our innovative solution assesses businesses in minutes, generates financing offers tailored to their growth potential, and delivers funds within 24 hours.
We've empowered thousands of brands worldwide with over $4.5bn in financing, partnering with Tier 1 banks like J.P. Morgan along the way.

The Role:

As Marketing Operations Manager, you'll spearhead the optimization of our marketing efforts, driving efficiency and effectiveness through data-driven decision-making.


You'll oversee our marketing tech stack, ensuring seamless integration and maximum ROI. This involves managing campaign tracking, lead management, reporting, and analytics.
This is a senior role for seasoned professionals with a proven track record in marketing operations and analytics.

Your Key Responsibilities:
  • Own and optimize the marketing tech stack, guaranteeing maximum impact
  • Elevate data quality and integrity across marketing systems for actionable insights
  • Unravel marketing campaign performance and provide actionable recommendations to boost ROI
  • Team up with the Demand Gen Manager and Content Specialist to craft and execute campaigns, ensuring seamless lead handovers
  • Take charge of lead management workflows, aligning lead scoring, routing, and nurturing with the Sales team's objectives

What We Seek:

Experience in marketing operations or a related field, preferably in B2B or fintech; deep knowledge of marketing automation platforms and CRM systems; strong proficiency in data analytics and reporting tools; a history of optimizing marketing tech stacks; hands-on experience with lead workflows; exceptional project management skills; and a talent for turning data into actionable insights.



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