Marketing Performance Specialist
5 days ago
We are seeking a Marketing Performance Specialist to join our Brand & Marketing team at Sky UK. As a key member of the team, you will be responsible for developing and executing marketing campaigns that drive business results. You will work closely with colleagues to set marketing targets, monitor KPIs, and identify areas for improvement. Your expertise in digital marketing will enable you to analyze campaign data and draw valuable insights to inform future initiatives.
Main Responsibilities
• Manage digital marketing campaigns across various channels to achieve maximum performance and ROMI
• Establish and track marketing targets, identifying opportunities for growth and optimization
• Analyze campaign data to identify trends, insights, and areas for improvement
• Collaborate with cross-functional teams to implement best practices for reporting and measurement
• Develop and maintain relationships with key stakeholders to ensure alignment and collaboration
Requirements
• Proven experience in digital marketing, with a focus on performance-driven campaigns
• Expertise in social, search, and programmatic advertising, with a strong understanding of analytics tools
• Strong analytical skills, with ability to interpret data and drive informed decisions
• Excellent communication and interpersonal skills, with ability to collaborate with diverse stakeholders
• Proficiency in Microsoft Office programs and web analytics platforms
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