Performance Marketing Lead
3 days ago
The Performance Marketing Lead will be responsible for developing and executing marketing campaigns that drive business results for Sky UK. This individual will work closely with key stakeholders to identify opportunities for growth and develop strategic plans to capitalize on them. Key responsibilities include managing digital marketing campaigns, setting marketing targets, and analyzing campaign data to identify trends and areas for improvement. Collaboration with cross-functional teams will be essential in establishing best practices for reporting and measurement.
Main Responsibilities
• Develop and execute marketing campaigns to drive business results and brand growth
• Set marketing targets, monitor KPIs, and identify areas for improvement
• Conduct thorough analysis of campaign data, drawing insights and recommendations for future initiatives
• Collaborate with cross-functional teams to establish best practices for reporting and measurement
• Identify trends and areas of opportunity for growth within the marketing landscape
Requirements
• Proven experience in performance-driven marketing, with a focus on digital channels
• Expertise in social, search, and programmatic advertising, with a strong understanding of analytics tools
• Strong analytical skills, with ability to interpret data and drive informed decisions
• Excellent communication and interpersonal skills, with ability to collaborate with diverse stakeholders
• Proficiency in Microsoft Office programs and web analytics platforms
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