Performance Marketing Specialist

3 weeks ago


Dublin, Dublin City, Ireland TN Ireland Full time
Performance Marketing Specialist

We are seeking a results-driven Performance Marketing Specialist to drive online acquisition and maximise ROI through strategic paid media campaigns.

The ideal candidate will have a deep understanding of performance marketing across various platforms, including Google AdWords, Google DV360, YouTube and Meta (Facebook, Instagram).

Main Responsibilities:
  1. Plan, execute and optimise paid media campaigns across Google AdWords, Google DV360, YouTube and Meta platforms (Facebook, Instagram) to meet performance goals.
  2. Implement strategies for keyword bidding, ad copy testing and A/B testing to maximise conversion rates and lower cost per acquisition (CPA).
  3. Continuously monitor and adjust campaign budgets and bids to ensure efficiency and maximise ROI.
Performance Analysis & Reporting:
  1. Track, analyse and report on key performance metrics, including click-through rates (CTR), cost per click (CPC), conversion rates and return on ad spend (ROAS).
  2. Generate regular performance reports and provide actionable insights and recommendations to improve campaign results.
  3. Use Google Analytics and other analytics tools to measure campaign effectiveness and user behaviour.
Audience Targeting & Segmentation:
  1. Develop and refine audience segments to target the right demographics across Google and Meta platforms.
  2. Implement remarketing strategies to re-engage users and drive conversions.
  3. Stay updated on the latest trends, features and updates in Google AdWords, DV360 and Meta.
  4. Identify new opportunities for growth and recommend innovative approaches to improve campaign performance.
Collaboration & Stakeholder Management:
  1. Work closely with cross-functional teams, including the content, creative and data analytics teams, to ensure a cohesive approach to digital campaigns.
  2. Serve as the primary point of contact for external vendors and agencies involved in digital advertising efforts.
Key Requirements:
  • 4+ years of hands-on experience in managing performance campaigns on Google AdWords, DV360, YouTube and Meta (Facebook and Instagram) campaigns.
  • Education to a degree level (ideally digital marketing) or highly relevant compensating work experience in the service/energy industry.
  • Proven track record of optimising campaigns to achieve performance goals, such as ROI, CPA and conversion rates.
  • Proficiency in Google AdWords, Google DV360, YouTube and Meta Business Manager.
  • Strong analytical skills with experience in Google Analytics and other tracking tools.
  • Advanced Excel skills for data analysis and reporting.
Person Specification:
  • Results-driven individual with a passion for digital marketing.
  • Proven ability to analyse complex data and draw well-reasoned conclusions.
  • Excellent communication and interpersonal skills.
  • Able to work independently and as part of a team.
Annual Leave and Additional Benefits:

22 days annual leave entitlement increases with service level. Includes pension contributions, health insurance, life assurance, income protection, professional development, employee discounts and more.



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