Performance Marketing Specialist
3 weeks ago
We are seeking a results-driven Performance Marketing Specialist to drive online acquisition and maximise ROI through strategic paid media campaigns.
The ideal candidate will have a deep understanding of performance marketing across various platforms, including Google AdWords, Google DV360, YouTube and Meta (Facebook, Instagram).
Main Responsibilities:- Plan, execute and optimise paid media campaigns across Google AdWords, Google DV360, YouTube and Meta platforms (Facebook, Instagram) to meet performance goals.
- Implement strategies for keyword bidding, ad copy testing and A/B testing to maximise conversion rates and lower cost per acquisition (CPA).
- Continuously monitor and adjust campaign budgets and bids to ensure efficiency and maximise ROI.
- Track, analyse and report on key performance metrics, including click-through rates (CTR), cost per click (CPC), conversion rates and return on ad spend (ROAS).
- Generate regular performance reports and provide actionable insights and recommendations to improve campaign results.
- Use Google Analytics and other analytics tools to measure campaign effectiveness and user behaviour.
- Develop and refine audience segments to target the right demographics across Google and Meta platforms.
- Implement remarketing strategies to re-engage users and drive conversions.
- Stay updated on the latest trends, features and updates in Google AdWords, DV360 and Meta.
- Identify new opportunities for growth and recommend innovative approaches to improve campaign performance.
- Work closely with cross-functional teams, including the content, creative and data analytics teams, to ensure a cohesive approach to digital campaigns.
- Serve as the primary point of contact for external vendors and agencies involved in digital advertising efforts.
- 4+ years of hands-on experience in managing performance campaigns on Google AdWords, DV360, YouTube and Meta (Facebook and Instagram) campaigns.
- Education to a degree level (ideally digital marketing) or highly relevant compensating work experience in the service/energy industry.
- Proven track record of optimising campaigns to achieve performance goals, such as ROI, CPA and conversion rates.
- Proficiency in Google AdWords, Google DV360, YouTube and Meta Business Manager.
- Strong analytical skills with experience in Google Analytics and other tracking tools.
- Advanced Excel skills for data analysis and reporting.
- Results-driven individual with a passion for digital marketing.
- Proven ability to analyse complex data and draw well-reasoned conclusions.
- Excellent communication and interpersonal skills.
- Able to work independently and as part of a team.
22 days annual leave entitlement increases with service level. Includes pension contributions, health insurance, life assurance, income protection, professional development, employee discounts and more.
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