Marketing Solutions Specialist
2 days ago
Mobile Gaming Marketing Specialist
We are seeking a highly skilled Marketing Solutions Specialist to join our Mobile Gaming team at Meta. As a Marketing Solutions Specialist, you will be responsible for developing and implementing marketing solutions that drive measurable business results for our partners. This role requires a deep understanding of the mobile gaming industry and the ability to develop strategic partnerships with key clients.
Main Objectives- Develop and implement marketing solutions that drive measurable business results for our partners.
- Build and manage relationships with key clients (media, creative, marketing partners, etc.).
- Manage a book of business and drive performance through operational rigor and sales acumen, identifying upselling and cross-selling opportunities, analyzing sales data, creating targeted sales strategies.
- Identify and lead new business opportunities through developing and driving strategic account plans to drive investment growth.
- Develop narratives and recommendations from custom analyses, build presentations, and present findings to business stakeholders.
- Design experimentation initiatives, develop experiment tracking, analyze results and present recommendations.
- Serve as external product consultant educating clients and agencies on product solutions and best practices, and ultimately grow existing business partnership.
- Drive proactive media & measurement strategy, implementation, and optimizations to increase performance and investments.
- Oversee account operations (e.g. troubleshooting issues, account set up, etc.).
- Work and collaborate with diverse group of internal cross-functional teams to project manage complex workstreams.
- Expertise analyzing data from a variety of different sources (quantitative and qualitative), presenting the data in a clear and concise manner, and developing actionable insights.
- Proven track record in leveraging data, developing insight-backed hypotheses and driving learning plans to build compelling business cases.
- Proven track record in leveraging data to develop broader prototyping solutions for the entire team.
- Proven track record driving a book of business, increasing revenue and business performance.
- Experience delivering insights to both technical and non-technical audiences.
- Experience working with a diverse set of cross-functional teams.
- Experience influencing executives, including C Level with clients.
- Experience navigating ambiguity with agility to effectively lead complex and changing priorities.
- Good understanding of the technology landscape.
- 3 - 5 years of experience with online advertising/online media.
Meta is committed to diversity and inclusion. We believe that everyone deserves equal access to opportunities, regardless of background or circumstances. We strive to create a workplace where everyone feels valued, respected, and supported.
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