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B2B Marketing Lead

2 weeks ago

Dublin, Dublin City, Ireland TN Ireland Full time
Job Description

The ideal candidate will have a strong background in developing and executing B2B marketing strategies that drive sales growth.

Responsibilities
  1. Design and implement comprehensive B2B marketing campaigns.
  2. Develop and execute content marketing strategies, including social media and email marketing.
  3. Manage and optimize digital marketing channels to ensure alignment with business objectives.
  4. Work closely with the sales team to develop and execute sales enablement and account-based marketing strategies.
  5. Analyze marketing data and develop reports to track campaign performance and measure ROI.
  6. Provide marketing consulting services to clients.
Requirements
  • BSc degree in Marketing or a related field
  • Proven track record of designing and implementing successful marketing campaigns.
  • Excellent understanding of B2B marketing principles and strategies
  • Strong understanding of marketing automation tools and processes
  • Expertise in A/B and multivariate testing
  • Excellent communication and interpersonal skills
  • Ability to work both independently and as part of a team.