Retail Marketing Specialist

7 days ago


Carlow, Ireland FRS Recruitment Full time
Job Title

We are seeking a skilled Retail Marketing Specialist to join our team at FRS Recruitment. As a key member of our marketing department, you will be responsible for developing and executing engaging marketing strategies that drive customer engagement and sales both online and in-store.

About the Role:

  • Key responsibilities include maintaining and updating the company website, implementing SEO strategies, and monitoring analytics.
  • Develop and execute social media strategies across Facebook, Instagram, and TikTok.
  • Create, schedule, and publish content aligned with brand voice and values.
  • Engage with followers, respond to inquiries, and build brand loyalty.
  • Track and report on social media performance.
  • Assist in planning and executing digital and traditional marketing campaigns.
  • Create marketing materials, including newsletters, brochures, flyers, and in-store signage.
  • Stay informed on industry trends and competitor activities.
  • Work closely with the sales team to align marketing efforts with in-store promotions.
  • Support the planning of events and seasonal activities to attract customers.

Requirements:

  • Proven experience in a marketing role, ideally within digital marketing, social media, and website management.
  • Strong knowledge of SEO, Google Analytics, and social media advertising.
  • Creative mindset with strong content creation skills.
  • Excellent communication and organisational skills.
  • A degree in Marketing, Communications, or a related field is preferred.
  • A passion for gardening, lifestyle, or retail marketing is a plus.


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