Chief Football Marketing Strategist

2 days ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €80,000 - €120,000
Strategic Marketing Role

The ideal candidate for this position is a creative and strategic marketer with a passion for building global iconicity through football.

This role is based in Dublin, Ireland, and the successful applicant will be embedded in the Colas team to ensure focus on all strategic decisions around the category/brand.

The Colas portfolio is critical to PepsiCo beverages' volume & share delivery and in ensuring our business is positioned to meet the current and future demand of consumers.

Pepsi TM is a multi-billion-dollar brand strategically aiming to be the fastest-growing Cola brand/business; we are seeking profitable growth and share gains particularly prioritizing accelerated growth of our NS business in the next 5 years.

  • We seek a highly analytical leader with excellent managerial skills to lead strategy development and deployment of the Pepsi Brand Football programs globally.
  • The ideal candidate will partner with key agencies to provoke outside-in thinking, drive timely alignment and execution at the regional level, and manage global and regional brand connects to ensure widespread clarity of strategies, plans and programs.
  • We require an excellent collaborator with demonstrated ability to develop deep relationships with individuals and organizations from diverse backgrounds; ability to lead through influence rather than hierarchy.

Key accountabilities:

  • The successful candidate will support the management and operationalization of key Pepsi football strategies and alignment in 3-5 year horizon in collaboration with the Strategic Brand Team.
  • The ideal candidate will lead development of key football programs and playbooks, integrating Pepsi football strategy into E2E programs enabling strong deployment in market.
  • We require an experience working in a multi-market environment, managing agency partners to deliver brand experiences and engagement platforms, leading internal cross-functional teams to develop and launch new programs/platforms.

Requirements:

  • MBA or equivalent strongly preferred.
  • 10+ years of marketing experience within the CPG/Beverages industry (strong digital background preferred).
  • Strong working knowledge of the beverages industry and understanding of franchise model.
  • Sense of curiosity.
  • Ability to effectively work and lead cross-functional teams in a matrix environment.
  • Highly analytical, motivated, decisive leader with excellent managerial skills.
  • Strategic mind with an ability to think broadly, refine questions, and influence decision makers.
  • Willing to travel internationally up to 20% of the time.

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