Global Football Marketing Specialist

1 week ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €120,000 - €150,000
Job Title: Global Brand Director

This is a unique opportunity for a highly skilled and experienced marketer to take on a challenging role in the development of global iconicity through football.

The company's portfolio is critical to its beverages volume and share delivery, ensuring that the business meets current and future consumer demand. The portfolio comprises multiple sugar levels, flavors, and formats. Strategically, we aim to be the fastest-growing brand/business, seeking profitable growth and share gains, particularly accelerating our non-sugar (NS) business in the next 5 years.

This role requires extensive travel up to 20%. You will be embedded in the team responsible for all strategic decisions around the category/brand.

Responsibilities
  • Develop and deploy global strategy for football programs.
  • Deploy key projects for the brand, ensuring timely communication and execution.
  • Campion the brand's perspective and engage with relevant teams regarding strategic transformation towards a new consumer engagement model.
  • Custodian of the Brand Pulse, including Creative Brand Platform, in executing football programs and resulting communications.
  • Partner with franchise teams and develop annual and multi-year strategic plans to drive bottler engagement behind key brand projects.
  • Partner with agencies to strengthen strategy, drive timely alignment, and execute at the regional level.
  • Lead global and regional brand connects to ensure widespread clarity of strategies, plans, and programs.
  • Support the wider marketing agenda by staying abreast of industry trends and bringing outside-in thinking regularly.

Key Accountabilities:

  • Support management and operationalization of key football strategies in collaboration with the Strategic Brand Team.
  • Lead development of key football programs and playbooks.
  • Integrate football strategy into end-to-end programs, enabling strong deployment in market.
  • Ensure insight-led football plans based on agreed Human Jobs to be Done, drive penetration, grow share, and strengthen equity.
Qualifications
  • MBA or equivalent preferred.
  • 10+ years of marketing experience within CPG/Beverages industry, strong digital background preferred.
  • Strong working knowledge of the beverages industry and understanding of franchise model.
  • Excellent collaborator with demonstrated ability to lead through influence rather than hierarchy.
  • Experience working in a multi-market environment, strong multi-tasking, project management, and prioritization skills.
  • Strategic mindset able to harness deep understanding of our consumer along with meaningful insights to drive our agenda.
  • Ability to effectively work and lead cross-functional teams in a matrix environment.
  • Good entrepreneurial spirit, willing to travel internationally 20% of the time.

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