Chief Brand Strategist

7 days ago

Dublin, Dublin City, Ireland beBeeManager Full time €50,000 - €60,000
Job Description

We are seeking a Marketing Manager to join our team. The successful candidate will be responsible for developing and implementing marketing campaigns that drive results.

  • Film and Content Marketing

This role will involve collaborating with external partners to deliver innovative marketing campaigns, as well as working closely with the film marketing team to develop and implement ROI-positive marketing campaigns.

  • Exhibitor Marketing

The Marketing Manager will also provide theatre launch best practice consultancy to exhibitor partners, as well as sustain on-going annual marketing support.

  • Brand & Digital Marketing

In this role, you will act as the brand custodian for assigned territories, ensuring that all brand communications by exhibitors, film studios, and those direct from IMAX are clear and consistent.

Responsibilities:

  • Develop and maintain relationships with local studio marketing and distribution counterparts to ensure integration of IMAX messaging in studio-led film marketing campaigns.
  • Develop best in class, IMAX-centric, film marketing campaigns in collaboration with local studio offices.
  • Provide brand marketing and theatre launch best practice consulting to IMAX exhibitor partners as assigned.
  • Act as the local IMAX brand marketing ambassador, ensuring constant improvement in IMAX brand marketing communication within specified markets.
  • Identify and develop business development programs that will contribute to IMAX box office growth.
  • Play a lead role in researching the European cinema business and apply learning to consulting practices and deliverables.
  • Participate in partner-facing meetings and presentations; develop a rapport with all partners and prospective partners.
  • Monitor IMAX multiplex attendance trends, providing analysis to the group and senior management as appropriate.

Requirements:

  • 5+ years of marketing experience in the theatrical or home entertainment industry, or relevant industries.
  • Fluency in English and French required. German is a plus.
  • Ability to communicate effectively with senior executives – both external partners and internally.
  • Ability to anticipate and identify needs of partners and impart relevant, timely information clearly and accurately, coupled with excellent customer service skills.
  • Proven ability to negotiate and influence outcomes with a proactive and thoughtful approach.
  • Excellent organizational skills and ability to prioritize multiple tasks in an environment of shifting priorities.
  • Strong written and oral communication skills, as well as exceptional presentation skills.
  • Creative approach to problem-solving.
  • Able to both work in a team environment, and to work independently, be a self-starter and take the initiative.
  • Appropriate tertiary qualifications, preferably in marketing.
  • Ability to travel.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Entertainment Providers

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