Marketing Growth Specialist

1 day ago

Dublin, Dublin City, Ireland beBeeDigital Full time €50,000 - €60,000
Unlock Your Potential as a Marketing Expert

Cover-More Group is a global leader in providing reliable, fast, flexible and bespoke services for our customers.

Key Responsibilities:
  • Assist in achieving revenue targets and implementing online growth strategies to improve business performance across European markets.
  • Continually explore market opportunities and evolving search technologies and methodologies to create new ways of engaging customers via search, resulting in an ever-improving search ROI.
  • Work within the European Marketing team to improve online sales through the development and implementation of paid search and SEO strategies for our European business.
  • Provide performance and budget reporting for the Executive Leadership Team.
  • Manage all paid search, programmatic, offsite retargeting, clickthrough affiliates and SEO efforts across our portfolio of European D2C websites.
  • Optimise copy and landing pages for SEM campaigns, perform ongoing keyword research, expansion and optimisation, and research and analyse competitor activity.
  • Design and deliver a 12-month search engine optimisation plan to improve search engine ranking and overall website visibility.
Requirements:
  • Education to degree level.
  • Experience in implementing and managing SEM strategies to increase sales generation and website conversion.
  • Knowledge of Google Analytics, Google Search Console, Google Tag Manager, Google Ads and Microsoft Ads and Looker.
  • Solid understanding of the digital landscape and online methodologies with a focus on search and optimisation.
  • Strong analytical skills and ability to translate anecdotal or qualitative data into recommendations to improve sales, user experience and brand awareness.
  • Experience with using SEO tools such as Screaming Frog, SEMRush and Lighthouse.
  • Data modelling and statistical optimisation experience.
  • Solid understanding of eCommerce and online marketing principles.
  • Italian language skills advantageous.
Why Choose Us?
  • We value optimism, caring, togetherness, reliability and determination.
  • We are a global group of digital specialists, actuaries, marketers, doctors, nurses, case managers, claims specialists, finance experts and customer service professionals.
  • We offer a hybrid work week policy to ensure employees maintain work-life balance.
  • Career growth opportunities are available.
  • Our company prioritises diversity and inclusion.

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