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Digital Marketing Strategist

2 weeks ago

Kilkenny, Kilkenny, Ireland beBeeMarketing Full time €60,000 - €80,000
Senior Digital Marketing Role

This senior digital marketing position involves leading the development and execution of digital advertising campaigns to drive traffic, engagement, and conversions for a resort in Ireland.

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  • Develop and execute digital advertising campaigns (PPC, display, PMAX) to drive traffic, engagement, and conversions.
  • Oversee and grow the resort's presence across major social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn).
  • Create engaging social media campaigns to showcase offers, events, and guest experiences.
  • Manage and update the resort's website, ensuring content is optimised for SEO and user experience.
  • Produce compelling digital content across web, social, and email channels.
  • Lead targeted email marketing campaigns to build guest loyalty and attract new audiences.
  • Maintain accurate business listings across OTAs and partner sites.
  • Support brand development with fresh digital and print marketing collateral.
  • Track and analyse campaign performance using analytics tools to inform future strategy.

The ideal candidate will have a degree in Marketing or a related discipline, a proven track record in digital marketing, and strong knowledge of digital channels, SEO/SEM, social media marketing, and email campaigns.

Key skills required include:

  • Strategic digital marketing planning.
  • Digital campaign management.
  • Social media marketing.
  • Content creation.
  • Email marketing.
  • SEO and SEM.
  • Analytics and data analysis.

Candidates should also possess excellent communication and project management skills, as well as the ability to work effectively in a team environment.

Benefits
• Opportunity to develop skills in digital marketing
• Collaborative and dynamic work environment
• Professional growth and development opportunitiesHow to Apply
• Candidates should submit their resume and cover letter to apply for this position