Digital Marketing Expert

4 days ago

Kilkenny, Kilkenny, Ireland beBeeMarketing Full time €38,000
Marketing Professional Opportunity

This role is ideal for a skilled marketer who can leverage their knowledge of digital marketing channels to promote a luxury resort estate and 5-star hotel and wedding venue.

Key Responsibilities:
  • Develop and execute strategic digital marketing campaigns across multiple platforms including web, SEO/SEM, email, social media, content and display advertising.
  • Ensure all digital channels are maintained and up-to-date, with a focus on user experience and design.
  • Collaborate with department heads to create and implement comprehensive digital marketing and editorial calendars.
  • Analyze metrics from Google Analytics and Webmaster Tools to optimize campaign performance.
  • Effectively promote the hotel as a wedding venue online through targeted outreach to wedding portals and online journals.
  • Engage with customers across social media channels by responding to comments and direct messages in a timely manner.
  • Work closely with individual departments to develop new content for online use and capture opportunities for growth.
  • Deliver regular reports on social media performance to stakeholders.
  • Manage the online presence of the hotel across all major review platforms.

A successful candidate will possess a strong understanding of marketing principles, with experience in social media, digital marketing and data analysis. They should be able to work effectively in a team environment and communicate complex ideas clearly.

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