Chief Digital Marketing Officer

6 days ago

Kilkenny, Kilkenny, Ireland beBeeDigital Full time €60,000 - €75,000
Job Description

Fintua is a global leader in indirect tax compliance and tax technology. Our all-in-one platform streamlines global VAT compliance, recovery, eInvoicing, and payments, helping businesses navigate the complex indirect tax landscape with ease and confidence.

Key Responsibilities:
  • Ongoing development, optimization, and performance of the Fintua website (WordPress), including building new pages, updating content, and enhancing functionality.
  • Manage website content in collaboration with Content Marketing, Product Marketing, Demand Generation, and other teams, ensuring messaging is current and campaign-aligned.
  • Develop and execute a website traffic growth plan, set and monitor KPIs, and optimize for SEO and user experience.
  • Maintain consistent, engaging brand messaging across all digital touchpoints.
  • Oversee the company resource center, newsletter, and regular website updates.
  • Develop and execute strategies for all digital channels, including paid social media, paid search, software review sites, SEO/SEM, email marketing, and create and maintain a digital marketing calendar.
  • Support Demand Generation campaign strategy with landing page creation, email design, and content promotion.
  • Collaborate with SEO agencies and partners to amplify content and improve search rankings.
  • Collaborate with Sales and Client Management Teams to run Account Based Marketing campaigns.
  • Own the tracking and reporting of all digital marketing activities, ensuring robust measurement of campaign performance and ROI.
  • Manage analytics tools, with advanced proficiency in Google Analytics 4 (GA4) and Google Tag Manager, to monitor traffic, engagement, and conversions.

This role requires one day per week in our office.

We are seeking a highly motivated Digital Marketing Executive with 3-4 years' experience to drive our digital presence and support our ambitious growth plans.

The successful candidate will own and manage the corporate website and all associated digital channels, planning, executing, and optimizing digital marketing campaigns to drive lead generation and brand awareness.

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