FMCG Brand Specialist

2 days ago

Dublin, Dublin City, Ireland beBeeMarket Full time €50,000 - €80,000

Marketing Opportunity in FMCG

The role involves working as a Shopper Marketing Executive with a leading brand in the Irish food and beverage industry. This is an exciting opportunity to drive customer activation for a major national retailer.

This hybrid position combines office-based work in South Dublin with occasional visits to other sites. If you have a passion for FMCG marketing, we'd love to hear from you.

About the Role

Reporting to the Activation Manager, your responsibilities will include developing and executing annual activation plans. You will collaborate with internal teams and external partners to deliver impactful trade marketing campaigns, in-store events, and product launches.

Key Responsibilities:

  • Develop activation plans for key retail accounts.
  • Manage trade marketing initiatives, including in-store campaigns and CRM activities.
  • Coordinate Point of Sale development and activation across multiple brands.
  • Oversee customer product set-up and in-store events.
  • Liaise with agencies to produce creative assets for in-store, online, and digital channels.
  • Collaborate with partner brands and suppliers on joint activation opportunities.

Requirements:

  • Degree qualified with experience in shopper or trade marketing.
  • Proven ability to manage multiple projects and deadlines.
  • Strong organisational skills and attention to detail.
  • Experience with POS (point of sale) development and event management.
  • Confident communicator able to build strong stakeholder relationships.
  • Commercially astute with good analytical skills.

The Ideal Candidate

We are seeking a motivated individual with excellent communication skills and experience in shopper marketing. A degree qualification in a relevant field is essential, along with proven project management skills.

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