Product Marketing Strategist, Platform DACH

5 days ago


Dublin, Dublin City, Ireland Personio Gmbh Full time
About Personio

Personio is an intelligent HR platform designed to help small and medium-sized organizations simplify complex tasks and unlock the power of their people.

Our growing team of 1,800+ Personios across Europe and the US are building user-friendly products that delight our 14,000+ customers and their 1.5 million employees.

We're committed to building a thriving community that sets the standard in the HR technology industry and beyond.

The Role

You'll play a key role in generating demand, enhancing brand awareness, and directly driving business growth as a Product Marketing Manager (German speaking).

Your primary focus will be on amplifying our Platform message in the German market, developing a deep understanding of the market, and creating effective sales enablement assets.

You'll work closely with our research team to better understand the market, test messaging, and create unique assets that support brand awareness, pipeline generation, and deal closure.

Key Responsibilities
  • Develop a deep understanding of the market, including top competitors and their products.
  • Develop a deep understanding of the Personio product and its value proposition.
  • Create effective sales enablement assets, working closely with sales teams and leadership.
  • Partner with the research team to test messaging and create unique assets.
  • Support the internal PMM team with asset creation for the German market.
Requirements

To succeed in this role, you'll need:

  • Excellent written, verbal, and presentation skills in English and German.
  • At least 2 years of product marketing experience, preferably in an HR-relevant role.
  • Experience in a high-growth B2B organization.
  • Ability to deeply understand technical aspects of Personio and competitors' products.
  • Experience engaging with sales and leadership effectively and efficiently.


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