Demand Generation Lead

5 days ago


Dublin, Dublin City, Ireland Servicenow Full time

About the Role

We are seeking a seasoned Senior Marketing Director to join our Enterprise & Field Marketing organization in ServiceNow. As a highly organized and goal-oriented professional, you will play a key role in driving revenue growth and customer success across our direct and indirect sales channels.

You will be responsible for interacting with key business leaders and marketing teams globally to develop and execute Brand to Demand Generation strategies across the customer lifecycle, focusing on select personas and audiences.

  • Drive program strategy, influencing and collaborating with regional field marketing teams to activate and deliver business growth.
  • Share the voice of EMEA with global counterparts, leveraging GTM motions on solutions, industry, partner marketing, and new customer acquisition.
  • Conceptualize, execute, and manage insight-driven optimizations and executive-level reporting across a diverse matrixed organization.

Responsibilities:

  • Act as the EMEA marketing programs lead on select personas and audiences, collaborating closely with GTM, Sales, and Partner teams to gather insights, develop strategies, and align plans to accelerate business growth.
  • Develop a data-informed strategy on audience segmentation and opportunity, prioritizing marketing channels and tactics to conceptualize programs that drive demand for the ServiceNow solution.
  • Lead through influence to ensure delivery and execution at scale of demand generation programs across the EMEA marketing and business teams, resulting in measurable growth in business goals and revenue.


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