Senior Product Marketing Specialist
2 days ago
Foxit Software is a leading provider of innovative PDF software solutions. We are committed to helping organizations unlock the full potential of their PDF documents and workflows. Our mission is to provide cutting-edge technology that empowers users to work more efficiently and effectively with PDFs.
About the Role
We are seeking a highly skilled and experienced Senior Product Marketing Manager, API Evangelism & Developer Relations to join our team. As an API Evangelist, you will play a critical role in driving awareness, adoption, and engagement of our APIs among developers, partners, and the broader tech community. You will be responsible for developing and executing go-to-market strategies, building relationships with key stakeholders, and providing thought leadership on industry trends and best practices.
Key Responsibilities:
1. Develop and execute go-to-market strategies for our APIs, including content creation, community engagement, and event planning.
2. Build and maintain relationships with key stakeholders, including developers, partners, and industry leaders.
3. Provide thought leadership on industry trends and best practices through public speaking, writing, and social media.
4. Collaborate with engineering and product teams to develop and refine our APIs and related tools and services.
5. Work closely with marketing and sales teams to create and execute demand generation campaigns and sales enablement programs.
6. Analyze market trends and competitor activity to identify opportunities for growth and differentiation.
7. Develop and manage budgets and resource plans to support go-to-market initiatives.
Requirements & Qualifications:
1. 5+ years of experience in developer relations, API evangelism, or technical marketing.
2. Strong technical background with experience in API development, RESTful services, GraphQL, Webhooks, or related technologies.
3. Proven track record of developing and executing successful go-to-market strategies.
4. Excellent written and verbal communication skills, with a talent for breaking down complex technical concepts into easily understandable content.
5. Strong analytical and problem-solving skills, with ability to analyze market trends and competitor activity.
6. Experience working in SaaS, cloud computing, or API-driven businesses.
7. Familiarity with DevOps tools, CI/CD pipelines, and API security best practices.
8. Ability to work independently and collaboratively across cross-functional teams.
9. Experience working in a fast-paced environment with multiple priorities and deadlines.
10. Strong passion for innovation and continuous learning.
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