Regional Growth and Development Specialist

6 hours ago

Athlone, County Westmeath, Ireland beBeeRegional Full time €61,000 - €73,000
Regional Sales Manager

The Role of a Regional Sales Manager is pivotal in driving growth and commercial objectives for the organization. As a senior commercial position, you will be responsible for leading proactive sales and business development initiatives across a regional cluster of stadia.

Key Responsibilities:

  • Develop and execute a comprehensive regional sales and business development plan aligned to the organizational strategic plan.
  • Lead targeted sales campaigns across key customer segments: Corporate Clients, Fundraising, Showcase Events, Community & Social Groups.
  • Identify and grow new revenue streams including race-night and non-race day business, leveraging stadia as multi-use entertainment and hospitality assets.
  • Promote local accountability for attendance growth and customer satisfaction across assigned stadia.
  • Work closely with the marketing team to implement integrated campaigns, leveraging the organization's unique entertainment and community value proposition.

Stakeholder & Community Engagement:

  • Build and sustain strong relationships with community groups, sponsors, local businesses and community bodies to embed the organization's stadia as vital parts of the community.
  • Lead outreach programmes that attract new audiences, including younger demographics, through tailored engagement activities.
  • Engage with both local and national tourism bodies to promote the organization's venues to tourists and international visitors.

Sales Operations & Performance Management:

  • Manage and support on-site sales resources to deliver proactive engagement and achieve revenue targets.
  • Utilise CRM and reporting systems to track performance, pipeline and customer relationship management.
  • Prepare and present detailed weekly, monthly and quarterly sales performance reports with actionable insights.

Customer Experience & Retention:

  • Collaborate closely with stadium operations teams to ensure seamless customer journeys from initial enquiry through to event delivery.
  • Drive initiatives to enhance the guest experience, increasing repeat business and positive customer sentiment.
  • Promote innovation in event formats and entertainment offerings to broaden appeal and increase attendance.

Qualifications & Experience:

  • Minimum 3+ years experience in a senior sales, commercial or business development management role.
  • Experience in hospitality/event sales, multi-venue management and community engagement.
  • Knowledge of sports, entertainment or event industries desirable.

Benefits:

  • Competitive salary and performance-related incentives.
  • Flexible hybrid working options.
  • Opportunity to play a key role in the revitalisation and commercial growth of an iconic Irish sporting industry.
  • Professional development and career progression within a dynamic semi-state organisation.

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