Paid Social Media Strategic Leader

As a Paid Social Media Leader, you will be responsible for leading the day-to-day implementation of strategy through aligned paid social planning, campaign and performance management. You will monitor, optimize and manage all paid social activity against KPIs set, budgets allocated, and relevant timelines and SLAs.

Main Responsibilities & Accountabilities:

• Develop first-class paid social media plans for assigned clients in the context of strategy and objectives briefed by client teams
• Create thorough paid social media plan rationales for those clients and briefs requiring it
• Plan and manage paid social campaigns from start to finish including but not limited to campaign set-up, ongoing management, insight and analysis, financial management – ensuring deliverables are met on time and on budget
• Evaluate best practice and innovation in all paid social activities
• Delegate, accurately brief and oversee the work of junior team members
• Assist with client interactions as and when required (e.g. briefing sessions, post campaign analysis, QBRs etc.)
• Builde strong relationships with other teams within the broader social team, other specialist teams and client teams
• Similarly builde and maintain strong relationships with external suppliers
• Stay abreast of changes in the digital marketing landscape in particular as they relate to paid social media
• Input to media audit processes from a paid social perspective for your respective clients as required
• Manage, mentor and develop direct reports

You will need:

• A strong knowledge of the paid social landscape
• The ability to produce paid social media plans to a high standard with accompanying rationale
• Attention to detail
• Influential leadership skills
• Time and project management skills
• Ability to build credibility and focus on clients
• Analytical ability
• Quality decision making skills
• Commercial awareness
• Emotional Intelligence (EQ) and Intellectual Quotient (IQ)

You will produce:

• Detailed and accurate social media plans
• Campaigns that are delivered on time and on budget in line with KPIs set
• Insightful reporting and analysis
• Financial accuracy
• Clear briefs and instructions to activation teams
• Development plans for direct reports

You will need:

• A strong knowledge of paid social media
• A broad understanding of other channels in the digital marketing mix
• Analytical and problem solving skills
• Some client and people management experience
• Financial acumen
• Effective time management, delegation and project management skills

You will be measured on:

• Client satisfaction (TRR scores)
• Client formal feedback for PRIPs
• Effectiveness of paid social strategies for your clients
• Award entries
• Media audit performance

We offer:

• A collaborative and fast-paced work environment with opportunities for growth
• The opportunity to work with diverse clients across various industries
• Competitive salaries and benefits including pension plans, income protection, life assurance, discounted healthcare and travel insurance
• Lots of cool perks including free fresh fruit delivered daily along with a fully subsidised barista service
• A strong support for a work-life balance and encourage agile and flexible working across the business
• Paid family friendly leave once employees are with us more than a year and a phased return to work to support their return
• Your birthday off, company closure days at Christmas and Easter and a great holiday allowance scheme allowing you to buy additional leave at the beginning of the year too
• Diversity, Inclusion and Wellness is SO important to us and there is always an event within these areas on the horizon